Realtors® Helping Realtors ®
In real estate, we should see ourselves as partners, not competitors. I cringe when I hear someone say, “I don’t want to show that listing because of that agent.” When we treat each other as customers, everyone benefits: buyers, sellers, and agents.
We rely on each other every day. On my listings, other agents bring their buyers. And when I’m working with buyers, I get them to my colleague's listings. We’re not competitors; we’re customers for one another.
Recently, a fellow agent reached out to me, concerned that a listing was getting little attention. I suggested a few simple changes: updating photos, rewording the description, and asking the condo association to add some plants for curb appeal. Also, use captions to highlight special features under the pictures, because (surprise) not everyone reads the MLS remarks. These small changes gave the property a fresh look.
What if we worked together like this more often? We could form small groups where we support each other. If someone sees a weak photo or a mistake in a listing, or an open potty seat, they could kindly let the agent know.
This isn’t criticism, it’s help. When a listing looks better, it benefits everyone involved: the seller, the buyer, and both agents.
It doesn’t have to be a big project; it could start with just a couple of agents helping each other. It could eventually become a hotline for agents to share tips and support across the country.
Would love to hear your ideas!
To quote Floyd Wickman, “You get by giving". Raise the bar, and we all achieve better results.
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