Because of the proliferation of all the home staging shows on HGTV, TLC, DIY, etc., the selling public is very aware of the benefits of home staging. Gosh, HGTV even said that the Number 1 Real Estate Mistake is “Failing to Showcase Your Home” (and they suggest hiring a professional home stager)…
Why would you want your clients to call a home stager without you getting the credit for suggesting this? Or, why would you want to have a seller ask you if you offer a staging consultation, when you could have been the one to mention it first?
I can’t tell you how often I get calls from home sellers, who already have a listing agent, asking for a staging consultation. What a lost opportunity!
Okay, so maybe you are apprehensive that you will offend a client by proposing that they get a staging consultation—a justifiable concern. However, if you offer a consultation when you are first called by a prospective client, how can you insult them, when you haven’t even seen their house yet?
I have had clients call me who are using Realtors that I have worked with in the past, and these sellers tell me that they had to ask if the Realtor works with a stager, as they (the seller) would like staging help. That Realtor could have gotten a lot of points with the seller just by mentioning staging as part of their listing presentation.
Then, countless times I have contacted a Realtor for a listing I have staged where the seller initiated the contact. Granted, I’m prejudiced, but don’t you think it’s a real positive that you’re being handed a listing with the house already staged? Doesn’t this give you a much better chance of actually selling the house?
So why do I get such a cool reception from the Realtor, if they even deem to return my phone calls and/or emails? It seems to me that the savvy businessperson would realize that this is a great opportunity to form a partnership with someone who shares his/her goal of selling the house quickly, and for as much money as possible. Or maybe I am delusional…
I could understand if my staging was substandard, but it isn’t (check out my Portfolio on www.ReStyleStaging.com). I could understand if I was abrasive and difficult to work with, but I’m not (I have testimonials). I understand if an agent is unwilling to spend the $75 for a one-hour consultation, but many clients are more than willing to invest this amount, and more.
And why would any Realtor want to ignore a successful home stager who can be a great referral source for them? I even helped one Realtor get an entire subdivision to market.
So, be the hero. Consistently recommend staging, and--if you really want to make an impact--pay for part of the staging fee. You will be richly rewarded with: better listings, quicker sales, more profit, more referrals.
Time to go out and save some sellers from languishing listings! It’s a bird, it’s a plane, it’s Super Realtor!