I don't want to work with every seller and buyer.
Investors? Definitely not my cup of tea.
Commercial? That's an entirely different field.
First time home buyers? We'll happily work with them, but I don't intentionally seek them out.
Rentals? Definitely not how I want to spend my time.
After 20+ years of working a dual career life, if there's one thing I know, it's limit your audience.
Once upon a time I blogged about anything that I thought my draw eyeballs.
The result? We got found, but not always by the audience we sought.
"I'd like to get a table for the Applefest".
"Do we need chaperones for St. Rita's Fest?" (I think the caller was in her teens).
"Where's the best place to watch the Dayton Air Show without paying for tickets?".
And while there's value in being found for local info, if the balance is tipped too heavily towards the above and less of the "help me buy a home"/"help me sell a home" type contacts, adjustments are needed.
Who do you WANT to work with?
Where's the ideal intersection of client needs, inventory, price and time that makes sense for you to work?
How's the competition for that segment of the market?
What do you have to do to build expertise?
How do you go about being found?
Are you going to need help?
What is going to make you the go to agent?
Take the time to answer the questions and develop a plan, then go to work.
Whether blogging, IDX pages, social media, videos, or all of the above, get out in front of the audience you intentionally limited.
Until next Tuesday,
Just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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