How to Get Listings as a New Agent: Strategies to Win Sellers Fast

New to real estate and feeling stuck on the listing side? You’re not alone. Most new agents start with buyers because it feels easier and more immediate.

But listings are the engine of a steady, respected business. They raise your profile, bring in buyer leads, and help you win the next listing faster. Here’s a simple, workable plan to get your first listings and build momentum.

Why This Topic Matters

• Clients search online before they call an agent

• Competition is high, so clarity and consistency matter

• Staying visible keeps you in the conversation when a homeowner is ready to list

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1) Make Your SOI the First Listing Source

Your sphere already knows you. They just need a clear reason to think of you for selling.

• Build a list of 100 to 250 contacts from your phone, email, and socials

• Announce your work with a clean post and updated profiles

• Offer a quick home value check or a one page market brief

• Mail a simple “thinking of selling” postcard and follow with a personal text

Pro tip: Put reminders in your calendar to touch your SOI monthly with email or mail.

2) Look Established with a Tight Personal Brand

You do not need decades of track record. You need to look prepared.

• Create a clean listing presentation that shows your process

• Use an IDX site with a seller page and lead capture

• Add three to five reviews and a short bio focused on sellers

• Keep the same colors, fonts, and tone everywhere you show up

3) Pick a Small Farm and Commit

Farming builds name recognition in one or two neighborhoods you can actually cover.

• Choose areas with steady turnover and visible signage

• Mail monthly market cards, Just Listed, and Just Sold pieces

• Walk the blocks, meet the HOA, and show up at community events

• Track addresses and notes in your CRM for follow up

4) Borrow Credibility with Smart Co-Listing

Partnering with a strong listing agent speeds up your learning curve.

• Host their open houses and run same day follow up

• Help with prep, showings, and weekly seller updates

• Ask to shadow listing appointments and practice the script

• Propose a clear value trade if a co-listing fits your office policy

5) Run Simple Seller Lead Ads

Ads can get you on the board while your farm warms up.

• Offer a free value check with a short landing page form

• Target homeowners by zip code on Facebook or Instagram

• Add a short automated follow up sequence in your CRM

• Retarget visitors who didn’t submit the form yet

6) Post Content for Homeowners, Not Just Buyers

Show that you understand pricing, prep, and timing. Keep it simple.

• “Three signs it might be time to sell this year”

• “What your neighbor’s sale means for your equity”

• “Top mistakes sellers make before photos and showings”

• Short before and after stories from staging or prep

Consistency beats volume. Two posts a week with purpose is enough.

7) Host a Seller Workshop or Webinar

Teaching builds trust fast and fills your list with warm leads.

• Topics: local market update, pricing basics, prep checklist

• Keep it to 30 minutes with five minutes for quick takeaways

• Hand out a one page guide and collect emails for follow up

• Offer a free strategy call to attendees who want next steps

8) Build a Simple Seller Funnel on Your Site

Make it easy for a homeowner to raise a hand.

• Home value landing page with a short form

• Downloadable seller guide that emails automatically

• Light pop up that says “Thinking of selling soon”

• CTAs in blogs and social posts that point to these pages

9) Use Direct Mail to Stay in Sight

Print lasts longer in the kitchen stack than a post in a feed.

• Quarterly market updates for your farm

• Just Listed and Just Sold with clear outcomes

• A short letter that offers a no pressure pricing visit

• QR codes that lead to your value page or seller guide

10) Nail the Listing Presentation

Show a plan, not promises. Sellers choose clarity and proof.

• A brief value statement in one or two lines

• Local data, comps, and a clear pricing approach

• A week by week marketing plan

• Proof: days on market, list to sale ratio, and reviews

• A simple next step: “Here’s how we begin this week”

FAQs

Q: Is this worth it for brand new agents?
A: Yes. Listings build trust faster than buyer work alone. Start small with SOI, a farm, and one seller funnel page.

Q: How long before I see results?
A: Some respond right away to events and ads. Farms and content build over months. Track weekly actions and stay steady.

Q: What tools do I need on day one?
A: A CRM, an IDX site with a seller page, a clean listing deck, and a simple mail and email plan.

Final Take

You can win listings as a new agent by showing up with a plan, looking prepared, and staying in sight. Start with your SOI, claim a small farm, and run a simple seller funnel. Keep your message clear, your touches steady, and your follow up quick. That is how you build a listing side you can count on.

Originally published on AmericasBestMarketing.com

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