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📣👙Influencer or Influential?🦉💪

By
Commercial Real Estate Agent with Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker AZ BR 528507000

I saw a REALLY GREAT post on my FB Business Page by success/investment/life/wisdom/leadership podcaster Scott D Clary:

The difference between an influencer and an influential person: An influencer has followers. An influential person has trust. One posts daily. The other shows up daily. One optimizes engagement. The other solves problems. When life gets real—buying a house, starting a business, making a tough call—nobody's calling the viral account. They're calling the person who's been competent and consistent when it counted. Build that instead.

The 'IG model RE agent' vibe has become pretty saturated . . .TONS of followers . . . but like Scott said, who's gonna have a problem they need to solve, livelihood and life savings at stake, and first thing that comes to mind:

"Oh let's call that cute ass with the fake boobs in the thong! She'll know how to solve my complicated problem requiring experience, expertise and wisdom FOR SURE!"   😛

I giggled about that ALL DAY yesterday!

Then, I got a call from a client. "Help, I need a referral for an eviction attorney (property we're working on), [current attorney] is really dragging their feet, can you find me someone better?"

I'm on it.

So I reach for the 'go to' of many years - retired. OUCH!

Okay, plan B. I have another client who owns and leases DOZENS out here. And I KNOW firsthand he's had some eviction horror stories. I text him, "Not critical mass, but who are you using?"


CALLS ME right then.
"I was about to call you for that too! My partner's about to KILL [the same attorney, go figure] and the other good ones have become JUDGES . . . AND, I need to have you work on this other property, we need to kick HIM out and sell it!"

So now I'm looking for a new attorney
and scouring recent sales.


NO EYES WERE BURNED BY THE GRUESOME SIGHT OF MY 68 YEAR OLD ASS IN A THONG!

You're welcome.

Those are REAL connections. REAL relationships.
The rest are the ego's cotton candy.

Or bots.


🎶I get groovy now turn it on and fight
Seal the deal and let's boogie for a while🎶

Comments(19)

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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

OMG, I laughed so hard at the picture.  It's sort of like the question recently about updated photos.  Speaking of which I need to update my AR photo now that my hair is short again.  

It's hard to find a good attorney here to fool with evictions.  Our asset managers go out of town for the good ones.  Here no one wants to touch anything that might lead to future lost business for them.

Oct 04, 2025 02:06 PM
Candice A. Donofrio

Let's see you with cute short hair! I lived with and was known for my butt-length hair for the first 40+ years of my life and I miss it! Short hair has it's ups, though!
I can go 'most of the way' where commercial evictions are concerned as AZ L/T does not address commercial tenancies, and we use WINAIR which is so comprehensive . . . but the grief factor with bad/sneaky/evil tenants needs an attorney and possibly a judge. I've never had an eviction take us that far. But one of my guys has and it cost him through the nose in legal fees! (That was the People's Republic of Cali) STILL!

Oct 04, 2025 03:55 PM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

I love the distinctions made in your post...very relevant

Oct 04, 2025 02:38 PM
Candice A. Donofrio

Thank you! 😄

Oct 04, 2025 03:55 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

HI Candice- interesting. These days I never know who's real or who's AI. As it relates to real estate...it's always best to work with a real person who knows the local community. Get your stats from them as well.  

I recently had a FaceTime call with a friend's daughter whom I hadn't seen in years. The first thing she said to me "Are you a vampire., or AI...you haven't aged?" 

I said...Anne...if I were don't you think I'd have given myself a facelift and removed any wrinkle!!   LOL

Oct 04, 2025 04:10 PM
Candice A. Donofrio

Hahaha! Have you seen Kris Jenner geesh! She spent a fortune and now she looks just like Kim well from the neck up anyway. Faces are easy, neck and upper arms not so much! But you look cute as ever Libra! ♎

Oct 04, 2025 04:17 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Candice,

You never disappoint me with your posts! I love the photos and what a fabulous distinction between an Influencer and an influential person! You are so spot on, thank you for putting things in perspective! Well deserved featured post!

Oct 04, 2025 05:24 PM
Candice A. Donofrio

Thank you maam! xoxoxo

Oct 05, 2025 07:54 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Thanks for sharing Candice, great clarification!!!

An influencer has followers. An influential person has trust. One posts daily. The other shows up daily. One optimizes engagement. The other solves problems.

Oct 04, 2025 06:25 PM
Candice A. Donofrio

💯

Scott's very good to follow, lots of wisdom!

Oct 05, 2025 07:53 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s like the old saying about. It’s nice to be important, but it’s important to be nice even more..

Oct 04, 2025 09:41 PM
Candice A. Donofrio

I love that!

Oct 05, 2025 07:53 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Love it- when I hear someone is an “influencer” I often think “so what?”  An influential person though would get a listen

Oct 05, 2025 03:42 AM
Candice A. Donofrio

My head goes to 'oh, bad influence for clicks? The oldest profession in the new millennium! Maybe that will be my next title!

Oct 05, 2025 07:52 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Candice - fakery of many sorts has long existed.  No need to be a boob about it and stuff that sort of $^!+ down our throats.  

Oct 05, 2025 03:49 AM
Candice A. Donofrio

💯!!! especially since no one's buying what they're selling unless they're moonlighting on OF! (which as a capitalist I have no issue with but this is real estate! LOL)

Oct 05, 2025 07:21 AM
GilbertRealtor BillSalvatore
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thanks for sharing, enjoy your weekend, and here's a GOOD LUCK to

your favorite Football Team 🏈! Bill

Bill Salvatore / Arizona Elite Properties

Oct 05, 2025 04:50 AM
Candice A. Donofrio

NFL has jumped the shark so many times I'm surprised they haven't drowned. Bad Bunny, REALLY?

Oct 05, 2025 07:20 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I would much rather have trust than followers!  Loyalty is also big in my book, so it hurts me deeply when someone that I have always been loyal to is not loyal in return, haha.

Oct 05, 2025 05:44 AM
Candice A. Donofrio

'FOLLOWERS' 10% legit, 90% cheap fakes. 
Those who betray loyalty have a bigger problem when they try to return and the loyalty is no longer extended . . . FAFO

Oct 05, 2025 07:20 AM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Our lawyers who were willing to roll up their sleeves and fight are retiring or moving to the judge positions that have opened up.  I really don't have enough time to train the new ones who have the degree and know everything.

Oct 05, 2025 09:42 AM
Candice A. Donofrio

Ooo, yeah I get that!

Oct 05, 2025 10:46 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I'm with Gwen Fowler SC Lakes & Mountains 864-710-4518 on the new ones - they are USELESS! Sadly, we have to cherry pick the best of the useless ones and spend our valuable time to train them for our clients. It's so very frustrating! 

As for the agents, Wanda - I'm hearing that people are making decisions on listing their homes, based on social media presence.🙁

They think they'll gain the 'exposure' they need to get their homes sold. I joke (but, am 100% serious) with potential sellers that my real estate marketing time is spent selling their homes, not me. Being cutsey is not the way to sell homes--OR garner real estate agent coaching clients!

Oct 05, 2025 09:58 AM
Debe Maxwell, CRS

Thank you, Candice A. Donofrio! I don't believe buyers are found on social media either. It's a different world we're in though so, who knows - perhaps the Gen-Z'ers and the Gen-X's are starting a new trend?! 

Oct 05, 2025 11:12 AM
Candice A. Donofrio

There's a guy I see on my biz page A LOT. He's got 5k followers and been licensed only a few months, looks like he was previously or maybe also still in search and rescue, respect! But I saw him say a winning listing plan requires VIRAL listing posts on SM . . . I often think he is wise for his 'youth' in our business but I've never sold ANYTHING that way and one of my clients is an online newspaper who has 60k followers and boosts my listing posts every month. What do you get from those? If you're lucky, shares but quite often all you get is either compliments or bashing the property. NEVER A BUYER! Not even a buyer LEAD.
I stopped paying to boost FB posts long ago for that reason.

🎯my real estate marketing time is spent selling their homes, not me.🎯

Oct 05, 2025 10:51 AM
Gwen Fowler SC Lakes & Mountains 864-710-4518

My Rolodex is worth more than all the social media can provide.  I have real connections, not just "Air Friends"

Oct 07, 2025 05:34 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

The K sisters and their mother have always used their looks and a lot of air brushing to get attention, while others earn a living through hard work, BB.

Unsure what some people are selling, especially those who use suggestive poses in pictures or enjoy showing off their golden globes online. 🌎🌎

I can tell you that I'm not buying into it!

Oct 05, 2025 12:25 PM
Wanda Kubat-Nerdin - Wanda Can!

🤣 There’s no way I’d be still!!! 

Oct 05, 2025 04:24 PM
Candice A. Donofrio

LOTS of airbrushing. I'll never forget when Prince told Kim GIT OFF THE STAGE  at one of his shows! 
For just standing still not dancing! No skillz WHATSOEVER!


Oct 05, 2025 03:41 PM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Hi, Candice A. Donofrio. I really appreciate you sharing Scott Clary’s insights and your own story. It’s a great reminder that trust and consistency truly matter more than followers or looks. Thanks for taking the time to share such a relatable and down-to-earth perspective that highlights the power of genuine relationships.

Oct 05, 2025 12:42 PM
Candice A. Donofrio

Thank you! 

Oct 05, 2025 03:39 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC • Short Sale • Probate

It is what it is. “Sex sells” in marketing is a long-standing idea: that using attractiveness, sexuality, allure (in clothing, pose, etc.) draws attention, triggers emotion, makes things memorable. But what do I know? I'm just from L.A. where most of those ''reality''  shows how to sell real estate came from:) 

Oct 05, 2025 01:37 PM
Candice A. Donofrio

As an LA native, I concur -  it is a different planet!

We just have to identify our target demo and appeal to it - and mine wants something else . . .

25 years back on RealTalk, there was a HUGE long discussion about a billboard in Long Beach with a bikini-clad agent. Larger than life! And we all went meh, it's the beach! LOL

Oct 05, 2025 03:39 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

OMG I'm enjoying this post Candice!  So spot on.  Every time I hear 'social influencer' I kind of want to you know what! Big deal.  There is a couple in the media and add to that their voice is so strange.....they kind of go into this 'little girl' speak and it drives me nuts.  Trust is what it's all about.  That has certainly been the case for my clients over all those years.   But wait.....am I too old now to get that sexy look going.  What a joke!

Oct 06, 2025 03:37 PM
Anna "Banana" Kruchten

LOL funny! 🤣  Now I've got stupid pics in mind I remember agents used......make em stop! One took the cake......huge gazoons balloning out. Seriously?  You've got to be kidding me.  And you think they're calling you for real estate advice?  Guess again!

Oct 06, 2025 04:00 PM
Candice A. Donofrio

Ha! Yup I get it, it's literally prostitution with a specialization of being beaten up and shamed for the clicks and reacts! 

I saw and posted this earlier today, LOL!

"A woman who owns real estate is more attractive than a woman who owns an Only Fans account"

Oct 06, 2025 03:56 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I'm so glad you were featured on this Candice A. Donofrio . Love the post as well as all the comments.

Oct 06, 2025 07:01 PM
Candice A. Donofrio

Thank you. Yeah a lot of smart people roam these hallowed halls LOL

Oct 07, 2025 05:24 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.WarrenCountyOhioRealEstate.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Fortunately the clients I attract aren't after me for my looks, but what's between my ears and how I can take care of them :)

There's no shortage of so called influencers in our business, and for the most part I don't find a lot of value there.

On the other hand, give me a guy like the one that runs my preferred heirloom seed company who provides value in his videos, is authentic, him, I'll pay attention to!

Oct 06, 2025 08:05 PM
Candice A. Donofrio

That's an expert. Like you, in your respective fields.

Oct 07, 2025 05:24 AM
Patricia Feager
Referral Specialist - DFW FINE PROPERTIES - Flower Mound, TX
Licensed to April 2027

Candice A. Donofrio - Well! This was an eye-opener for me! I did not know about the FB Business Page by Scott D Clary. The difference between an influencer and an influential person is rather interesting! It reminded me of a book I bought decades ago. The book was about being a Follower or a person who Follows. When I have time, I'll have to try to find it since the book was written in the 70s or 80s. 

Candice, your wisdom and humor go beyond the scholars! This is so funny!!! 

Oct 09, 2025 02:26 AM
Candice A. Donofrio

I'd be interested in knowing that book title! 
Some of my favorite 'wisdom books' are from that era . . . 💯

Oct 09, 2025 09:37 AM