I saw a REALLY GREAT post on my FB Business Page by success/investment/life/wisdom/leadership podcaster Scott D Clary:
The difference between an influencer and an influential person: An influencer has followers. An influential person has trust. One posts daily. The other shows up daily. One optimizes engagement. The other solves problems. When life gets real—buying a house, starting a business, making a tough call—nobody's calling the viral account. They're calling the person who's been competent and consistent when it counted. Build that instead.
The 'IG model RE agent' vibe has become pretty saturated . . .TONS of followers . . . but like Scott said, who's gonna have a problem they need to solve, livelihood and life savings at stake, and first thing that comes to mind:
"Oh let's call that cute ass with the fake boobs in the thong! She'll know how to solve my complicated problem requiring experience, expertise and wisdom FOR SURE!" 😛
I giggled about that ALL DAY yesterday!

Then, I got a call from a client. "Help, I need a referral for an eviction attorney (property we're working on), [current attorney] is really dragging their feet, can you find me someone better?"
I'm on it.
So I reach for the 'go to' of many years - retired. OUCH!
Okay, plan B. I have another client who owns and leases DOZENS out here. And I KNOW firsthand he's had some eviction horror stories. I text him, "Not critical mass, but who are you using?"
CALLS ME right then. "I was about to call you for that too! My partner's about to KILL [the same attorney, go figure] and the other good ones have become JUDGES . . . AND, I need to have you work on this other property, we need to kick HIM out and sell it!"
So now I'm looking for a new attorney and scouring recent sales.
NO EYES WERE BURNED BY THE GRUESOME SIGHT OF MY 68 YEAR OLD ASS IN A THONG!
You're welcome.
Those are REAL connections. REAL relationships.
The rest are the ego's cotton candy.
Or bots.
🎶I get groovy now turn it on and fight
Seal the deal and let's boogie for a while🎶



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