Forget the glossy ads. The big winners in brand storytelling right now are the ones showing their scars.
Imperfection sells. “Brands and organizations have come to recognize that authenticity is the key to resonating with increasingly discerning and skeptical audiences,” notes a 2025 PR forecast from Fletcher Communications.
That shift is reshaping the way organizations talk to their audience. The polished pitch is out. Human, transparent stories are in. Even a stumble, if told honestly, can boost credibility.
SEE MORE INCLUDING EXAMPLES [R. Michael Brown, Brand Storyteller]
Contact R. Michael Brown so he can help you create your stories! Mike@RMichaelBrown.com
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