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Why Myrtle Beach Is Still the Riviera of the South?

By
Services for Real Estate Pros with Immediate Home Solutions

This is my entry for the October, 2025 Challenge with Debe Maxwell, CRS and Eileen Burns 954.483.3912 

Historical Facts and Stories About Myrtle Beach, SC

Every community has a story to tell, and Myrtle Beach, South Carolina, has one that’s as colorful as a beach towel in July. Today, it’s known for its bright lights, golf carts, and endless sunshine, but long before mini-golf and boardwalk fries, this spot was little more than pine forests, sand dunes, and a few dreamers with shovels.

From Withers to Myrtle Beach

Back in the late 1800s, this stretch of coast was known as Withers, named after the Withers family who owned a plantation near what’s now Withers Swash. Getting here required either a sturdy horse or serious commitment, there were no highways, just trails and a lot of mosquitoes with ambition.

Then the Burroughs & Collins Company, a timber and turpentine firm from Conway, decided to build a railroad to haul lumber to the coast. In 1901, they ran a picnic train to the beach for employees. Folks fell in love with the ocean breeze, and the company realized they might be onto something.

So they built the Seaside Inn, charging $2 a night, and renamed the area Myrtle Beach: after the wax myrtle bushes that grew wild in the dunes. That was the start of a transformation that would put this little town on the map.

Becoming the Riviera of the South

As the years rolled on, Myrtle Beach started developing a certain style. The 1930 opening of the Ocean Forest Hotel was a game changer. This wasn’t just a hotel, it was elegance wrapped in Southern hospitality, complete with marble floors, chandeliers, and golf courses for the well-heeled traveler.

It didn’t take long for travel writers to catch on. Brochures and postcards began calling Myrtle Beach “The Riviera of the South.” And it fit: we had the ocean views, the charm, and the glamour (without needing a passport or speaking French). During the 1940s through the 1960s, Myrtle Beach truly lived up to that nickname, offering a touch of coastal sophistication right here in the Carolinas.

From Airfields to Amusements

World War II brought the Myrtle Beach Army Air Field, later the Air Force Base, which fueled population growth and business. When it closed in 1993, the area reinvented itself once again — this time as The Market Common, a trendy hub of restaurants, parks, and boutique shops. It’s proof that Myrtle Beach never sits still for long, we just keep finding new ways to shine.

Life in Carolina Forest

I live in an area called Carolina Forest, though honestly, there’s not much “forest” left. The trees have given way to neighborhoods, coffee shops, and enough traffic circles to make a GPS nervous. Still, it’s a quaint stretch of quiet - peaceful enough for evening walks, but close enough that when friends visit, we can reach anything touristy in about ten minutes flat. It’s like living next door to a theme park you don’t have to clean up after.

Traditions and Timeless Charm

From the Sun Fun Festival to shag dancing (the official state dance of South Carolina, a smooth, easy-going partner dance done to beach music with fancy footwork and a lot of soul), Myrtle Beach still celebrates its roots in its own quirky way. Sure, the Pavilion rides are gone, but the spirit remains playful, proud, and just a little bit sandy.

The modern skyline may sparkle brighter, but the heart of the “Riviera of the South” still beats strong: a blend of Southern hospitality, seaside nostalgia, and a little bit of salt air magic.

Posted by

With Enthusiasm,

Jeffrey M. Richman

Comments(9)

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Eileen Burns 954.483.3912
Douglas Elliman Las Olas - Fort Lauderdale, FL
FLorida Real Estate Connector

So interesting to read the highlights and love your photos Jeffrey Richman 

Oct 06, 2025 11:16 AM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

What an interesting history of Myrtle Beach Jeffrey!  It's so fun looking back on where it all began and how it kept getting better and bigger!  I think I've been there but it was quite awhile ago.

Oct 06, 2025 03:08 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Jeffrey- Loved learning about Myrtle Beach. I've never visited it but when we lived in Northern VA many of my neighbors would visit there in the summers. 

Oct 06, 2025 07:38 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Jeffrey - I like learning about the changes and evolution of areas.  Your comparative photo helps make this transformation evident too.  

Oct 07, 2025 04:20 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Jeffrey. Always interesting to learn about the humble beginnings of a popular tourist destination. And, the railroad is responsible for many destinations. Enjoy your day. 

Oct 07, 2025 05:15 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I had always heard good things about Myrtle Beach, but recently I heard someone refer to it as the dirty Myrtle, which made me wonder, haha.

Oct 07, 2025 05:19 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Jeff... I enjoyed reading this history of Myrtle Beach. Even after 27 years in Charlotte, I've yet to make it Myrtle Beach. Your old photos reminded me of the boardwalk in Ocean City, NJ which I'm very familiar with.

Oct 07, 2025 05:33 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Thanks so much for sharing this captivating story about Myrtle Beach, Jeffrey Richman. I really appreciate how you brought the area's rich history to life and highlighted its charming evolution over the years. It’s a wonderful reminder of how a place’s beauty and character can stand the test of time, and I’m grateful for your thoughtful insights.

Oct 07, 2025 06:21 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Jeffrey Richman my oldest son lived in South Carolina for about 3 years but I never made it over to Myrtle Beach when we visited him

Oct 08, 2025 03:52 PM