I'll continue to beat the drum:
IF YOU PROVIDE UNIQUE, PERTINENT REAL ESTATE CONTENT, YOUR CHANCES OF BEING FOUND BY POTENTIAL CLIENTS INCREASES SIGNIFICANTLY.
By nature I'm an introvert. I suspect the vast majority of engineers probably are too.
I'm not one to wear name tags and hand out dozens of business cards. Maybe that keeps me from being some influencer, mega-agent, but I'm okay with that.
I'd much rather work more closely with smaller numbers of clients, clients that find me because of my digital presences or recommendations from past clients.
My last two closings are very different:
1. Representing buyers for a new construction patio home build
2. Helping an out of state seller with a relative's condo
But they both had something in common: they found me online.
The buyers with general Cincinnati patio home searches.
The seller with a search for a specific Mason Ohio condo community (old blog posts and a current IDX page come through!).
The buyers had a specific area in mind, and new was preferred. That narrowed it down to two possible communities. Two meetings with different builder reps and the second community was the perfect fit: location, floor plan, and spot on for their budget. And bonus for a patio home, a MUCH bigger back yard than typical.
For the seller, the sale wasn't as quick or as easy as I expected, but the market turned, and turned FAST. From seller dominated to five units for sale in the same community that normally had no more than 2 at a time. Days on market stretched, broken by a pause to install new carpet and paint that led to a cash buyer with no inspection contingency. I put my tools to work during the listing (rehanging slider closet doors, repairing closet door hinges) and another story for another day.
But again, the content had been created and was out there to be found. No paying a social media promoter, nothing complicated, just words on a screen providing information for those seeking it.
Answer the phone, answer emails, provide the guidance, protect their interests and achieve their housing goals.
When it's done, ask for reviews to help others find you and feel comfortable that you're the right agent for them.
From the buyers:
"Bill has exceptional knowledge of the market and what was available for our needs, in our area. He helped us find the perfect patio home for us. He walked us through the process and was a great resource as we ended up building a patio home. We can not recommend Bill enough if you are looking for a great agent!"
From the seller:
"Bill Spear is the type of real estate agent you need and deserve to have. I needed to sell a relative's condo in Ohio but I live (far) out of state. Bill made the entire process as painless as possible. He was incredibly responsive, knowledgeable, and attentive. In fact, he went over and above the responsibilities of a real estate agent by supervising much needed painting and recarpeting of the unit and many other tasks there is no way I could completed. Do yourself a favor, hire Bill to buy or sell your property."
Continue to create content. Provide the service. Ask for the review.
Beat the drum.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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