5 Tactics for Selling in a Down Market
Selling any property is a team effort between the Real Estate Agent and Property Owner. Together you should begin with a strategy and timeline to achieve the desired outcome. This will require patience.
Price it Right from the Start
When your agent presents the current market value, breathe and think before you, the seller, reply. Look at the comparative market analysis or engage the services of another team member, the Appraiser.
Invest in a Pre-Listing Inspection
This helps uncover issues that could derail a sale later on down the road. Fixing problems upfront builds buyer confidence and can justify your asking price.
Stage your property
Make your home visually irresistible. This means declutter, depersonalize and highlight your key features. You may also engage the services of a professional home stager who can help buyers emotionally connect with your space.
Market Creatively
Multiple Listing Service maximizes exposure through numerous licensed Real Estate Professionals. Your add value becomes social media exposure, virtual tours, drone footage and additional campaigns to attract the right buyer. This is the investments necessary to bring buyers through your door.
Consider Buyer Incentives
Sweeten the deal with perks like covering closing costs, offering a home warranty or including the furniture and appliances like the washer dryer.
IF you know how many other homes are available in a one-mile radius, THEN listen to your professional who can help you reach a sale sooner rather than later.
Remember, make your home standout. Make it easy to show buyers even if it may be inconvenient. Always have your home ready for a showing. Let your Real Estate Agent know the best time to schedule the photographer. Take up the pet bowls. Put away the pet toys and most of all, leave the premises so the buyer can speak freely.
featured image credit Night Cafe Studio
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