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Back to grammar: Less vs. fewer

By
Services for Real Estate Pros with Marte Cliff Copywriting

It's been a while since I've been here, and I thank Patricia Feager for reminding me to get busy again! 

I haven't nagged anyone about grammar for even longer than I've been absent, so perhaps it’s time to start again.

While many people (even most) might not notice little errors, some people do.

Grammar is important, because for those who do notice, grammatical errors can act as giant stop signs in whatever point you were trying to make when writing on your website, in your blog, or in a message to a client or prospective client.

In addition, grammar errors can confuse your readers, making your words meaningless. 

Some words make people stop and think "What's wrong here?" And that's how I came to write this post... 

A few days ago, I read that there are “Less young people identifying as trans” in recent months. The sentence felt jarring to my grammatical sensibilities. It just seemed "wrong."

But since I don’t know everything, I decided to look it up. I found that this time, at least, I was right.

The sentence should have said “Fewer young people…”

Here’s the difference between "less" and "fewer" in grammar:

“Fewer” is used with countable nouns. For example: “fewer apples,” “fewer problems,” and yes – “fewer young people.”

“Less” is used when talking about uncountable nouns. For instance, “less water,” “less wind,” “less stress,” and “less time.”

Do you need help with grammar?

If you know you have trouble with the subtleties of grammar, consider purchasing your own copy of my e-book: A Grammar Guide for Real Estate Agents

A Grammar Guide for Real Estate Agents - Copy By Marte

The Grammar Guide for Real Estate Agents is written in simple non-academic terms, and includes both examples and tricks to help you remember which words to use.

You won’t need to learn the academic terms – but instead will learn to use words properly. And it can be fun.

For instance: Once you’ve mastered the use of apostrophes, you’ll probably start spotting signs that will make you laugh, simply because you’ll recognize that they make no sense!

They ARE silly, and in fact there are whole Facebook pages devoted to sharing that silliness, along with other grammar goofs. Here are a couple of them: (20+) Apostrophe Catastrophes | Facebook, and (20+) Bad Spelling or Grammar on signs and notices | Facebook

 

 

 

Comments(20)

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Kelly McGovern
Realty Concierge International - Bellingham, MA
Working with Kelly is a good move

The AI Grammarly app is pretty helpful with responses. I'm pretty good at finding spelling errors, but I have to admit that I do need assistance sometimes with phrasing my words properly. 

Oct 26, 2025 03:33 PM
Marte Cliff

Kelly McGovern The app can help you out, but be careful! If it doesn't know what you meant, it can steer you wrong! 

Oct 27, 2025 04:22 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Marte- I am so happy to see your post!!!   In fact, just the other day, I was listening to the news (it may have been the same one you heard) and I muttered, "It should be 'fewer'.  There have been times when I wanted to write the news station asking them why they can't hire news readers who have a better command of our grammar. 

Oct 26, 2025 04:54 PM
Anna "Banana" Kruchten

Me too Kathy Streib !!

Oct 27, 2025 01:57 PM
Marte Cliff

Thank you Kathy Streib - and thanks for your phone call! 

Oct 27, 2025 04:22 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Thank you Marte. I know that the younger generation is afraid to make a mistake saying I or Me in a sentence (Mom and me or Mom and I) so everyone now uses myself instead of I or Me. Jeff

Oct 26, 2025 07:35 PM
Marte Cliff

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI - Oh! And that's the worst offense of all! All you have to do to know if you should use I or me is take the other person out and use the one you'd use if they weren't there. No one past the age of 2 or 3 would say "Please give I a cookie."

Oct 27, 2025 04:24 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Marte... when I hear people use the word less instead of fewer it's like fingernails on a chalkboard for me. This is a great explanation for those people who didn't know the difference.

Oct 27, 2025 05:11 AM
Marte Cliff

I agree, Nina Hollander, Broker - there are some things people say that do that to me too. One of mine is the use of "myself" where it doesn't belong. 

Oct 27, 2025 04:25 PM
Nina Hollander, Broker

Marte Cliff that one, too. And how about when people say I's instead of mine or my?

Oct 28, 2025 04:11 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

So nice to see a grammar post, and I'm happy to now know when to use the words fewer and less. And since it's only 7:15am, I am hopeful I will learn other new things today!

Oct 27, 2025 06:17 AM
Marte Cliff

Kat Palmiotti Since you want to, I'll bet you will. Or, since it's getting late, I'll bet you did! 

Oct 27, 2025 04:26 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Marte - especially since it's not glamourous, I won't grimace at my grammar glitches.  Otherwise, I might be a goner.  

Oct 27, 2025 06:20 AM
Marte Cliff

Michael Jacobs We all have glitches, but I've never seen any in your writing that made me cringe. 

Oct 27, 2025 04:26 PM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Marte, I’m so glad you’re back — and back with one of your trademark grammar gems! ✍️ I’ve always appreciated how clearly you explain these nuances without making it feel like a lecture. “Less vs. fewer” is one of those subtle distinctions that can instantly elevate a professional’s writing, especially in real estate where every word counts. Thanks for the refresher and for keeping us all just a little more polished! 📚👏

Oct 27, 2025 08:09 AM
Marte Cliff

Thank you Gwen Fowler SC Lakes & Mountains 864-710-4518 - I appreciate your kind words.

Oct 27, 2025 04:27 PM
Patricia Feager
Referral Specialist - DFW FINE PROPERTIES - Flower Mound, TX
Licensed to April 2027

Marte Cliff - I am so delighted to read your post today. You are gift to the AR Membership. I missed you. Plus, I think the world of you! Your tips are very important. We could all  improve our professional writing skills. With text messages, it's very easy to slip into sloppy grammar. Thank you for sharing the difference between "less vs. fewer." I look forward to receiving more grammar tips from you!

P.S. I really liked Gwen Fowler SC Lakes & Mountains 864-710-4518 comment!!! I think she speaks for all of us!

Oct 27, 2025 09:14 AM
Marte Cliff

Thank you Patricia Feager - and thanks for giving me a nudge!

Oct 27, 2025 04:28 PM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Loved this post, Marte Cliff! It’s such a helpful reminder that grammar isn’t just nitpicky. It’s the glue that holds clarity together. Thanks for sharing your insight with warmth and wit 😊

Oct 27, 2025 09:32 AM
Lew Corcoran

Absolutely. I haven’t trade marked it yet.

Oct 27, 2025 04:36 PM
Marte Cliff

Lew Corcoran - thank you. May I steal that line? I like that description as the glue that holds clarity together. 

Oct 27, 2025 04:29 PM
Patricia Feager
Referral Specialist - DFW FINE PROPERTIES - Flower Mound, TX
Licensed to April 2027

Good grammar - "It's the glue that holds clarity together," is the perfect way to summary what Marte Cliff  brings to each and every one of us on ActiveRain!

Oct 27, 2025 11:26 AM
Marte Cliff

Patricia Feager I loved that line too!

Oct 27, 2025 04:29 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Retired Broker, Wenatchee, WA

Hi Marte,
Welcome back. I hope all is well in your world. 

Your clarifications on writing are always appreciated. Further and farther are two additional words that are often misused.  It is similar to 'fewer' or 'less': one countable, the other not.

You help us communicate better and express ourselves more clearly. Thank you for continuing to guide us!

Oct 27, 2025 12:32 PM
Marte Cliff

Thanks for your kind words Carol Williams - I appreciate that. Especially since I sometimes think I should quit it - who am I to tell other people what to do! 

Oct 27, 2025 04:30 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Hi Marte - so good to see you!  Thanks to Patricia Feager for leading us to your post!  You know, I heard that trans statement and thought the same thing.  Fewer!    See I did learn a lot from you!  And I'm sure there's so much more to come.......I hope!  Cheers 😊

Oct 27, 2025 01:55 PM
Marte Cliff

Anna "Banana" Kruchten - now if we knew if that trans statement was true or false. I tried to find out but didn't get far. 

Thank you for welcoming me back.

Oct 27, 2025 04:32 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, you must be busy, but you have been missed.    It did sound wrong, so thank you for pointing it out!

Oct 27, 2025 04:07 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joan Cox - Yes, it's been a busy and hectic year, but hopefully now things are settling down and I can do more of what I want to do. Thank you for your kind words. 

Oct 27, 2025 04:32 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Marte Cliff ,

I'm so glad to see your post and was glad Carol Williams featured it her Saturday Series as I missed it. I've missed your nudge to be more conscious of grammar mistakes. Grammar errors can confuse your readers, making your words meaningless. 

Nov 01, 2025 05:24 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Nov 01, 2025 06:40 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Marte. Thought I had read and commented on this post the first time around. Just when I think I got it straight, I read one of your posts and have to admit guilty as charged. Keep them coming. Enjoy your day.

Nov 02, 2025 04:22 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I have a friend who is pointing this out the other day and I guess it really is going out of fashion to say fewer.

Nov 02, 2025 09:28 PM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

I'm sure I could use help with grammar.  Southern has worked it's way into my life and I now end sentences with prepositions.  

Nov 04, 2025 08:58 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Marte Cliff Thanks for the helpful grammar tip!

“Less” vs. “fewer” trips up many pros sometimes.

Your examples make it much clearer—and it’s reminders like these that keep my marketing copy sharp.

Nov 04, 2025 07:50 PM