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Does this sound goofy to you, too?

By
Services for Real Estate Pros with Marte Cliff Copywriting

As I sit here at my desk, the TV is on in the other room. Of course the commercials are louder, so I'll keep hearing them until I get up and turn the darned thing off.

One that keeps repeating begins "As a physician, my patients often experience..."

What? Are her patients physicians? If so, she should have said "As physicians," soclarity leads to understanding the singular and plural would match up. 

Oh, but she means she is the physician, and she has patients who experience whatever it is. 

But that's not what she says. 

If she wanted to say what she meant, she should say "As a physician, I often have patients who experience..."

She's not the only one who makes that mistake.

In fact, I see it all over. People say "as a (whatever)" and then go on to talk about their clients, customers, patients, or even family members - who aren't whatever the speaker is. 

They say things like "As a Mother, my children would prefer cookies and ice cream for dinner."

Clarity is the key to communication, so let's all try to remember whether we're talking about ourselves or someone else. 😃

 

Comments(9)

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Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

Loved this, Marte Cliff! Your post hit the nail on the head. It gave me a good chuckle too 😄. Thanks for sharing such a clear, relatable reminder—it's amazing how a tiny tweak in phrasing can make all the difference.

Oct 29, 2025 03:25 AM
Marte Cliff

Thanks Lew Corcoran - It is amazing, which is why we need to be so careful. 

Oct 29, 2025 08:33 PM
Roy Kelley
Retired - Gaithersburg, MD

Good Wednesday morning, Marte.

This is a good reminder for all of us.

Have a great day!

Oct 29, 2025 03:58 AM
Marte Cliff

Thank you Roy Kelley - it WAS a good day, and I hope yours was as well.

Oct 29, 2025 08:34 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Marte - as a non-physician, my patience is often interrupted by events beyond my control.  Or are those voices outside my sense of reality.  With respect to actress June Lockhart who recently passed away, the world of television is full of consequences. Intended and otherwise. 

Oct 29, 2025 04:35 AM
Marte Cliff

Michael Jacobs - the world of television and the world in general - all full of consequences. 

Oct 29, 2025 08:35 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

More wonderful advice from the incomparable, Marte Cliff ! There are many subtleties to how we say something that many people don't always appreciate.

Oct 29, 2025 04:51 AM
Marte Cliff

Thanks for the kind words, Nina Hollander, Broker. Yes, some people don't even see the subtleties, while other people get hit over the head with them! 

Oct 29, 2025 08:37 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Marte. Although I always go for clarity, sometimes when proofreading, and I am a terrible proofreader, I must admit "guilty as charged". Thanks for the reminder. Enjoy your day.

Oct 29, 2025 05:23 AM
Marte Cliff

Thanks Wayne Martin. I agree that proofreading isn't easy, especially when you wrote it. After all, you already know what it says, and you certainly know what it means! 

Oct 29, 2025 08:38 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

That's a great tip - I may have done this in the past, I'm not sure. But I will be on the lookout for that error now!

Oct 29, 2025 05:34 AM
Marte Cliff

Thank you Kat Palmiotti. I'm sure you'll see it, because it doesn't make sense. 

Do you have snow yet? We have a few white mountain-tops.

Oct 29, 2025 08:39 PM
Kat Palmiotti

Marte Cliff - we had an early snowfall a few weeks ago but it's all gone now. We do, however, have snow on the tops of our mountains too. It's so pretty!

Oct 30, 2025 04:28 AM
Patricia Feager

Kat Palmiotti and Marte Cliff - My FaceBook friends from Maine and New Hampshire posted pictures of snowcapped mountains on Saturday. 

Nov 02, 2025 09:18 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I am not as much of a grammar expert as you are, but I hear things on tv that I know aren't said properly, haha.

Oct 29, 2025 06:06 AM
Marte Cliff

Brian England - I'm not such an expert - I'm just really interested in words. Since I don't have all the answers, I look them up with regularity.


I find it amazing that no one proofreads the words they give the TV commercial actors to say. Surely they have people on staff to handle such things! 

And what about the "news" people and all those other talking heads. They use some pretty jarring grammar. 

Oct 29, 2025 08:43 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Marte-oops...I'm sure I must have done this but I'm making an effort to be more aware. Thank you!!!  Good chatting with you the other day. 

Oct 29, 2025 07:03 PM
Patricia Feager
Appraisal Review Board, Denton County, TX - Flower Mound, TX
Licensed to April 2027

Marte Cliff - "Clarity is the key to communication...." is so true! Early this morning I listened to a podcast on a topic of interest to me. I could not figure out who irritated me more between the person giving the podcast and the person who was being interviewed. 

What got on my nerves was the person who asked the other person questions. Throughout the podcast, she continued to say umm and ah with lots of senseless pauses. The other person did not sound very educated at all. Her answers were childlike and not very bright. I had to shut the podcast off because both parties were annoying. 

Nov 02, 2025 09:26 AM