Your Real Business is Marketing
No matter what you sell—whether it’s a product, a service, or your own time—your real business is marketing. Myron Golden teaches that marketing is the art and science of creating a strong desire in other people for what you offer. You can have the best product in the world, but if no one knows about it, or no one wants it, you will fail.
Marketing is not about tricking people; it’s about adding value to their lives and clearly communicating how you can solve their problems. You must learn to speak about the benefits of your offering, not just the features. For example, a drill is not sold because it’s a drill; it’s sold because people want a hole.
If you want to make more money, you must become a better marketer. Dedicate time every week to learning effective marketing techniques. When you master this art, you master the flow of money into your business.
Best Agent in Falmouth MA Heath Coker
https://teamcoker.robertpaul.com

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