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In Appreciation - Mastering the 4 Buying Styles with Dr. Nancy Zare

By
Real Estate Agent with Better Living Real Estate, LLC 9152684

How Rapport Builderz Unlocks the Secret to Selling with Heart

 

Summary

 

Discover how Dr. Nancy Zare’s Rapport Builderz method helps you connect with Learners, Energizers, Networkers, and Stabilizers.

 

Introduction: Selling Isn’t About You—It’s About Them

 

Ever feel like you're pitching your heart out and still getting ghosted? Like you're speaking fluent sales while your prospect’s tuned into a completely different frequency? Yeah, been there.

 

That’s when Dr. Nancy Zare of Rapport Builderz enters the chat—metaphorically, of course—with a game-changing insight: “Treat people the way they want to be treated.” Not how you want. Not how your sales manager wants. How they want.

 

Her approach isn’t just smart—it’s soulful. It’s about building trust, not pressure. Connection, not conversion. And once you understand the four buying styles she teaches—Learner, Energizer, Networker, and Stabilizer—you’ll wonder how you ever sold without them.

 

The Learner: Feed the Brain, Earn the Trust

 

Let’s start with the Learner. This buyer wants information. They’re the ones who read the fine print, ask for data, and probably know more about your product or service than you do.

 

Dr. Zare teaches that Learners crave logic. So give them charts, case studies, and clear explanations. Don’t rush. Let them analyze, reflect, and maybe even color-code their notes before they decide.

 

The Energizer: Keep It Snappy, Keep It Fun

 

Next up, the Energizer. You’ll spot them by their enthusiasm and the way they light up a room—or a Zoom call. They make decisions fast and want to feel the excitement.

 

Thanks to Dr. Zare’s insights, you’ll know to keep things upbeat. Use bold visuals, punchy language, and show them how your offer adds spark to their life. Think energy drink, not herbal tea.

 

The Networker: Connection Is Everything

 

Then there’s the Networker. This buyer thrives on relationships. They want to know who else is using your product, how it makes people feel, and whether you’re someone they’d grab coffee with.

 

Dr. Zare emphasizes the power of emotional resonance here. Share stories, testimonials, and community vibes. Make it personal. If they feel seen, they’ll stick around—and probably bring friends.

 

The Stabilizer: Calm, Consistent, and Cautious

 

Finally, meet the Stabilizer. This buyer wants security, reliability, and zero surprises. They’re the ones who ask about warranties before you even finish your pitch.

 

Dr. Zare’s approach? Reassure them. Emphasize consistency, trust, and long-term value. Avoid flashy gimmicks. They’re not here for the razzle-dazzle—they want peace of mind and a steady hand.

 

Conclusion: Gratitude for a Mentor Who Gets It

 

Dr. Nancy Zare didn’t just teach a sales technique—she gave you a philosophy. One rooted in empathy, respect, and genuine human connection. Her Rapport Builderz method isn’t about manipulation. It’s about understanding.

 

So next time you’re in a sales conversation, channel your inner Rapport Builder. Ask yourself: “Am I treating them the way they want to be treated?” Because when you do, you’re not just selling—you’re building something real.

 

Want to boost your sales and build lasting relationships? Study Dr. Nancy Zare’s Rapport Builderz method. Better yet, have her coach you. Learn the buying styles. Learn to speak their language. And treat people the way they want to be treated!

     

Posted by

 

Lew Corcoran
Licensed Massachusetts Real Estate Agent
Certified Listing Expert
Certified Real Estate Negotiator
RESA Certified Home Stager
Professional Real Estate Photographer
FAA Licensed Drone Pilot

Chair-Elect, National Board of Directors,
Real Estate Staging Association (RESA)



Better Living Real Estate, LLC

15 Wall Street, #9157
Foxborough, MA 02035
O: (888) 877-8300
D: (508) 258-9658

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Comments(5)

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George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Lew Corcoran can't go wrong following the golden rule of, and "Treat people the way they want to be treated" falls right in line with it.

Nov 10, 2025 01:54 PM
Lew Corcoran

That’s such a thoughtful way to frame it, George Souto 🙂. The golden rule really does shine brighter when it’s paired with honoring how others wish to be treated, and I appreciate you bringing that forward. It’s a reminder that respect and empathy are timeless guides 🌟.

Nov 10, 2025 02:14 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

#5 The Spreader- Throws their money around will buy anything it seems.

We need to find those from time to time. 

Nov 10, 2025 04:29 PM
Lew Corcoran

That’s such a sharp observation, Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI 🙂. The “Spreader” really does add a wild card energy to the mix, and it’s a good reminder that spotting them can shift the whole dynamic in our favor. Thanks for bringing that angle into the conversation!

Nov 11, 2025 05:52 AM
Patricia Feager
Referral Specialist - DFW FINE PROPERTIES - Flower Mound, TX
Licensed to April 2027

Lew Corcoran - this was fun and educational! The world is full of different personalities. I could relate to a lot about what you shared.

The Learner: Feed the Brain, Earn the Trust - I had a husband who fit the description to a T. As we sat at their kitchen table, he had to sit in his chair and pulled up Excel. It had colors, graphs, comments, diagrams, etc. Meanwhile, his wife sat across the table from me and while he was reading me his charts and explaining what he wanted, she sat there and rolled her eyes and was laughing in silence. It was very hard for me to keep a straight face. The guy wanted my full attention.

The Energizer: Keep It Snappy, Keep It Fun - Liked to go out after showings and have drinks to talk about things - the problem was, she did more drinking and laughed a lot. She wanted to see everything! To her, it was FUN!

I won't bore you with more examples. Sometimes treating people the way, you want them to treat you requires more patience than usual. The hardest ones I faced were the ones that started out being the perfect couple. What I discovered is they were perfectly unlike each other. One of those couples shared they almost got into a divorce.

I really enjoyed your blog post. When you're first getting started in the business, they don't talk about personalities and how to handle and connect to succeed with people. This was very helpful!

 

 

Nov 10, 2025 04:48 PM
Lew Corcoran

I love how you brought those stories to life, Patricia Feager 🙂. The mix of charts at the kitchen table and laughter across it really captures the challenge of balancing personalities. Thanks for sharing such vivid examples, they add so much depth to the conversation.

Nov 11, 2025 05:53 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Lew,

There is a lot of wisdom in Dr. Nancy Zare methods and just by learning the language of buyers (and their are many types) and understand what they are looking for is empathy, respect, and genuine human connection....you'll be building relationships and finding more business than you know what to do with.

Nov 10, 2025 06:30 PM
Lew Corcoran

I really appreciate the way you captured the heart of it, Dorie Dillard Austin TX 🙂. Empathy and genuine connection truly are the bridge to lasting relationships, and your words bring that wisdom into focus beautifully. Thanks for adding such thoughtful perspective to the discussion.

Nov 11, 2025 05:54 AM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Lew Corcoran 
Each time I read a post of yours, I learn wonderful new steps. Thanks for sharing about RapportBuilderz. In fact, I just went to the link and purchased the audio book! Lynn

Nov 15, 2025 04:10 PM
Lew Corcoran

That means a lot, Lynn B. Friedman CRS Atlanta, GA 404-617-6375. Thank you for diving in and grabbing the audio book 🙂. It’s really encouraging to know the ideas are sparking action and adding something useful to your toolkit.

Nov 16, 2025 04:39 AM