how should an agent prepare for the
upcoming winter season?
1. Reconnect and Nurture Your Database
Winter is relationship season.
Check in with past clients — handwritten cards, market updates, or a quick “how are things?” text can go a long way.
Reach out to cold leads — use this quieter time to rekindle conversations that went cold during the busy spring/summer months.
Host client appreciation events — virtual or small local gatherings (holiday coffee drop-ins, toy drives, or donation events) build goodwill and community presence.
2. Focus on Education and Strategy
Review the year’s performance — what worked, what didn’t, where can you improve?
Update your marketing materials — fresh headshots, listing templates, and digital branding.
Invest in training — sharpen your skills in land, investment, or new construction niches while competitors slow down.
3. Prepare Listings for Winter Showings
Advise sellers on curb appeal — keep driveways and walkways clear, add warm lighting, and highlight energy efficiency (insulation, new windows, heating systems).
Stage for the season — cozy throws, soft lighting, and warm tones create inviting atmospheres in photos and in person.
Emphasize accessibility — make sure properties are easy to show despite snow or shorter daylight hours.
4. Plan Your Winter Marketing Push
Highlight the advantages of winter buyers/sellers — serious, motivated parties mean fewer tire-kickers.
Run social campaigns around “Why Winter Is the Smart Time to Buy/Sell.”
Use video — neighborhood tours, quick real estate tips, or even behind-the-scenes winter stories build connection.
5. Prep for the Spring Surge
Winter is the time to plant the seeds for spring listings.
Meet homeowners thinking about listing next year and start pre-listing prep (staging, repairs, surveys, etc.).
Identify off-market opportunities — especially in land or investment segments, where deals often start quietly.
6. Take Care of Yourself
Schedule downtime — recharge so you’re ready when the spring rush hits.
Refocus goals — realign your personal and professional targets for Q1.
Enjoy the balance — this is the season to build quietly and plan intentionally.
how should an agent prepare for the
upcoming winter season?
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