Many, many moons ago when I was a plebe at Annapolis, part of our daily responsibility was to take two articles out of the Washington Post or USA Today and be able to discuss them with our upperclassmen. Maybe you'd be quizzed, maybe you wouldn't, but you'd best be ready just in case! Add it to the list of the things you had to know on top of the published menu for the next two meals, Navy history, ships and aircraft and all the rest!
Flash forward and it's been a long time since I've had a newspaper delivered to my home. I maintain a digital subscription, but most of my news and my daily dose of comics now comes online via other websites.
We started blogging on ActiveRain in 2010, and I'm not going to try to determine the exact number of published posts, but it's in excess of 4,000. Long gone are the days of posting once or twice (or maybe even more) times a day. With a shift towards evergreen posts and the creation of IDX pages on our Wordpress site to attract clients, I shifted a lot of time previously used for blogging to take care of business for some of the other hats I wear.
But one of the outcomes of having over 4,000 public posts? The ones found by the public might not be the posts I'd prefer to be found (another subtle reminder that the Internet is now part of your permanent record).
When you write a lot of posts about a particular community, what gets found might be a post about helping a new construction buyer in 2018 rather than the comprehensive home search page for the community on our IDX site. Net result, a potential buyer might get the impression that there's still new patio homes being built in Heritage at Miami Bluffs even though the builder wrapped up about 5 years ago.
Just like an old newspaper, an old blog post may not be the best source of current information! Be ready when those phone calls come in to explain what's current, and what's not. Keep your personal knowledge of your target markets up to date, and be ready for the quiz!
Until next Tuesday, just Ask An Ambassador if you need help!
Bill & Liz aka BLiz
Happy Veterans Day to all my fellow vets!

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