Who Do You Know?

Real Estate Broker/Owner with ERA Strother Real Estate

Who do you know who wants to buy or sell a home?  A simple question...Huge impact!  This phrase, embedded in my brain by the infamous Floyd Wickman (Sweathogs), is no doubt the money making question for all real estate sales professionals.  But, how often do you use or even hear it?   Almost never!  Why?  Let's think about it...so often, I believe, we get ourselves wrapped up in what I like to call the "real estate stuff", i.e., writing the perfect contract, agency disclosure, and etc., that we forget what you really need is a willing and able customer!  How do you find this sought after individual?  You could start by asking, "Who do you know?"  I promise you will be quite surprised at the response.  Give it a try!  They can't take away your birthday!

Thinking will not overcome fear but action will.   - W. Clement Stone

Denise Strother, President & COO




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Beth Anderson
Goedert Real Estate - Tecumseh, MI
Realtor - Tecumseh / Lenawee County

I love the quote at the end of your post.  Thinking is what keeps me up to all hours of the night, action is what makes me feel in control and brings in the bacon.  I too often keep my real estate hat hidden in public, with times as they are, that question sure couldn't hurt.

Jul 13, 2008 06:18 AM #1
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

My business partner are huge proponents of Floyd Wickman.  And you're absolutely right about how Realtors think sometimes.  We know lots of Realtors in our office/company that can tell you every rule and regulation and almost recite the purchase contract verbatim but we rarely see their names on the sales board in the office each month.  Meanwhile my partner and I focus most of our attention on networking and marketing.  Needless to say we're on the board many times over each and every month.

Jul 13, 2008 06:22 AM #2
Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

Denise - Your call to action is profound.  The compicated matters often consume our time and interests yet the simplest ones make the biggest difference.  Thanks for the reminder.


Jul 13, 2008 06:24 AM #3
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Denise -  great post.   I think that is why Buffini and Co appealed to me so much.  I believe in working exclusively by referral and they just take it to the upteenth level.   Thanks for reminding us of our actions!

Jul 13, 2008 06:26 AM #4
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA


Who do you know who?

Great program. . .I recomend it to everybody

Jul 13, 2008 06:53 AM #5
Jacinta da Silva
Atlanta Communities - Marietta, GA

Funny you write that... my broker tells us to stay that all the time and I have started to use it.  It's one of my best scripts.

Jul 13, 2008 09:19 AM #6
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Property and Asset Management


Thanks for the post. Getting back to basics is the key to survival in this market.

Jul 14, 2008 02:33 PM #7
Deirdre Traylor
Team Linda Simmons Real Estate - Enterprise, AL

What a great concept!  You're right--we tend to get so wrapped up in the little picture that sometimes we forget the big picture.  It's a simple question, and I intend to ask it at every opportunity.  You never know what you'll find!

Jul 24, 2008 08:36 AM #8
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