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National Real Estate and the Local Agent

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Real Estate Broker/Owner with Golden Girls with SW Desert Homes BR564219000

The 2025 NAR Report Just Dropped… and It’s a Big Deal

Every year, I look forward to the National Association of REALTORS® report because it gives us a clear picture of what buyers and sellers are really choosing—not just what the headlines say. And this year, the numbers made me smile.  With a little help from LabCoat Agents as well, I wanted to share the findings:

Weighing in at the highest percentage ever, A record 91% of home sellers worked with an agent in 2025.
 

Despite the inflammatory headlines over the past many months, I think we've received a pretty clear message from our client base, sphere of influence, and the general consumer:  

Experience matters.
Guidance matters.
Real relationships matter more than ever 

Despite all the new tools and technology, AI, etc., people still want someone they trust walking with them through one of the biggest moments of their lives. Not shortcuts. Not guesswork. Real support, clear communication, and steady hands.

What this tells me is that real estate isn’t drifting away from connection—it’s leaning right into it.

As a consumer, gravitate to the agents that have adapted, communicated, kept learning -- and those that bring real value to the table.  Talk to the agents that answer their phones, texts, and emails.  Communication teamed with skill - that’s the heart of real estate work, and honestly, it’s what makes it worth doing.

If you ever have questions about buying, selling, or just staying informed, I’m here and happy to help. 

The Golden Girls with SW Desert Homes - helping you find your dream come true in the greater Metropolitan area of Tucson, AZ

Gold Service:  Concierge service before, during, and after your home sale
Gold Standard:  Helping you live your best lives
Gold Benefits:  Simplifying the details
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If I can assist you in your home buying or selling in Marana, Tucson, Oro Valley, or Vail, please don't hesitate to call me!  Email at Cara@SWDeserthomes.com

Cara Marcelle Mancuso, Designated Broker, Golden Girls with SW Desert Homes     520-909-2988   

Regarding the material posted in my blog postings, All listing information is deemed reliable but not guaranteed and should be independently verified through personal inspection by appropriate professionals. Listings displayed on this website may be subject to prior sale or removal from sale; availability of any listing should always be independently verified.

Listing information is provided for consumer personal, non-commercial use, solely to identify potential properties for potential purchase; all other use is strictly prohibited and may violate relevant federal and state law.

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Comments(2)

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Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

The stats are good. AI will not replace us BUT an AI educated agent WILL replace those who do not embrace!!!!

Dec 03, 2025 03:36 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC • Short Sale • Probate

I'm not sure how accurate the NAR reports but working with the agent vs Do it yourself process of getting-property- ready/marketing/negotiating/etc.  has no sense to me. Always hire a professional. 

Dec 03, 2025 10:35 PM