Ask An Ambassador: How Do You Choose?

Good morning Bill. Some years ago in an attempt to post quickly I posted some trivia questions. It became a niche and has its loyal followers, many still active but more that have moved on. These days I stay in my lane and seldom swerve. It just works for me. Enjoy your day.

This is a really good question. I am not sure what motivates me to write a post or come up with an idea. hmmmm

I read a lot of market material as well as home magazines. I like to share my daily businessinteractions and problem solving results. I also enjoy local entertainment and events that interest me. 

For the record your Ask An Ambassador posts are always helpful.

Hi Bill,
My blogging purpose has changed. I don't have any expectation, other than staying connected with other professionals.

When I was more actively working, I blogged (on my outside blog) about the Wenatchee area and other things that were pertinent at the time. Daily blogging was easy.

After I retired, I went to a daily theme (on AR) that I tied into real estate or life in general. I found it much easier than randomly coming up with ideas. Now I've settled into a couple of series posts a week: the Second Chance Saturday, and (currently) the presidential series. When the presidential series is done, I'll come up with another series idea that will keep me going for a few weeks or months.  And, of course, I often participate in Challenge posts. 

I love the way you broke this down into practical filters we can all apply before we hit “publish.” That balance between audience, purpose, and potential consequences is something I’m learning to consider more intentionally.

I especially appreciate your point about “risk” — great reminder that just because we can write about something doesn’t always mean we should. And the idea of drafting a post and coming back when the heart and head align? That’s gold.

Thank you for sharing the thought process behind the scenes. It helps newer bloggers like me stay focused on creating content that has long-term value — and avoids those birdcage moments!

Hello Bill (and Liz too) - an interesting question and a blog topic that can challenge. On occasion or on a regular basis.  

Because I have so many green posts that still make the phone ring, my client facing posts are now those that generally promote something that where a search will give locals or newbies the answer without calling me. (where to rent a boat, who are the plumbers that show up... that kind of thing) or to promote a specific property.

Bill when I was still doing mortgages the main purpose for my blogging was not to reach potential borrowers, it was to try to meet Realtors.

Liz and Bill Spear - When I was active in the business, my target audience were clients and people outside of AR who read my blog posts. Now that I am inactive, I try my best to have a purpose for what I write that may be of interest to other real estate agents or members on ActiveRain. In my last post I announced the World Cup 2026 in Dallas and the schedule. It is a post that I hope will generate high interest to many people. 

Maybe all of that is a good idea, but I will take it by a case by case basis…

The title of your post and your featured photo bring a non-real estate-related issue to mind for me, although it could also be a real estate-related issue, haha.  How to choose which light bulbs to have in a home?  In the past, it was said to have LED's because they lower energy costs, but now I am learning that LED's are actually detrimental to our health, haha.

Good morning Bill,

You have nailed it once again with filters that should help guide us each time we write a post. Motivation is a key factor when choosing why you want to post and what your reason is for taking the time..business, staying top of mins, staying relevant, establishing relationships!

Liz and Bill Spear Sometimes a thought comes to me that I think will be an interesting topic for Active Rain. Market reports that many believe are boring are always something I try to post, as I think they are vital information. Local information, anything of interest to our Active Rain community and the Public, in answer to your question. Great post Bill 

Liz and Bill Spear

I remember you once mentioned "willy-nilly posting," and that's precisely what I do. My ideas come from my clients, phone calls, and thoughts on enhancing my listings. I also look for interesting content for my weekly show. Reading posts and comments often inspires new ideas for me, along with insights gained from our weekly Zoom meetings, contests, and posts like yours! While I don't plan ahead, I do keep posts in draft and never run short of ideas.

This month, I've decided to challenge myself by posting every day. So far, so good, but it's only the 10th!

Hi Bill- when I started blogging it was to put myself out there and to put the idea of home staging out there. I wrote about staging and began including posts about local events and places. 

Now that I'm retired I write every day because of commitment I made to myself and I want to see if I can do it. I try to write something that would be of interest to someone else. And, I write to keep the old dndrites fires up.