The Garden Effect: Top Producing in Southern Utah!
Early in my real estate career, our backyard garden offered up this epiphany: A successful agent is like a dedicated gardener who consistently plants, nurtures, and weeds over time. Consistent practices means both yield bountiful harvests.
Harmony results when sincerely built.
The Garden Effect
A business and the sphere of influence grows from past clients, friends, family, referral partners, everyone around you. Your hairdresser, pet sitter, favorite dry cleaner owner, mechanic and affiliate members.
Tilling and Planting
Get systems in place. Meet new people, add them to your database, volunteer, hand out business cards, hold open houses, post helpful content online about anything that can begin a relationship.
Watering and Weeding
Maintain the habits behind the scenes of daily calls, texts, quarterly cards sent out, market updates, check-in notes, remembering kids names, means showing up when nothing is for sale. Update/repeat.
Sunshine and Rain
The market is ever changing, evolving. Sometimes it’s brisk and consumers swarm to buy in a highened state, sometimes it’s a drought and sellers take advantage of scarcity. No one can control that part.
Protection from Pests
Stay top-of-mind by nurturing past relationships. When life changes occur through divorce, new job, growing family, inheritance, send those agents packing, who attempt to swoop in and steal the deal.
Ripe with Time
Nothing happens instantly. You can plant in March and stare at dirt for weeks. Others may brag about their instant online leads but keep watering and one day you walk outside and everything is in bloom.
The Anticipated Harvest
Closings, the referral checks, the repeat business from satisfied clients often shows up, sometimes right away or several years after the initial planting. All further proves that tried and true methods do work.
Doing these things with care, means referrals will come when they're ready. Focus on effort, not only results. Repeat referrals produce more closings and future business and although cyclical, remaining top of mind means getting the call to serve -and- thrive in a growth environment!
This is the 4th entry to: “Who Are You & Your ‘Aha’ Moment - Self-discovery and Personal Growth” Thanks again to you and Patricia Feager for hosting this month's challenge, Lew Corcoran.
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