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Getting Past the Past: Understanding Modular Construction

By
Home Builder with ImpresaModular.com Licensed Nationwide

Have you ever watched a baby as it learns to walk? As a parent you watch your child try to take its first steps and fall. They try again and fall. You worry they will hit a wall, land too hard on the floor, or hit their head on a piece of furniture. They don’t have those same worries. Their reactions are based on their physical drive to walk, on making a bold step forward. A parent’s fear is taught by external forces. The parents dwell in a fear that the child cannot fathom. The child learns and adjusts as she masters her new mode of locomotion. In the construction industry, building systems have become the new way forward. There is a new generation of savvy builders and home buyers that are learning how new building methods make better, healthier, and more energy efficient homes. They are unimpeded by the past, unafraid of modern building methods. However, there is still the fear of something new that has been instilled in past generations that holds back better building methods.

Getting Past the Past

Modular construction is a method that has evolved and grown over the years. The method itself, just like any other construction technique is being constantly improved. Factories are using new structural materials that allow for larger open spans. Home designers are able to create just about any home plan or design using modular construction. A modular home has evolved from its infancy and now leads in the residential construction industry in creativity, energy efficiency, design, and value while providing some of the healthiest living spaces.

One of the biggest impediments is the misconception or misunderstanding of what modular construction is. This is primarily driven because of modular constructions affordable housing cousin, the mobile home (manufactured home). Everything starts with an “M” and sounds the same. While modular and manufactured homes both take advantage of the efficiencies of factory construction, they do it for very different purposes. Manufactured homes are targeted to affordability. They are built to a building code that is very different from the building code that both modular homes and homes constructed onsite are required to follow.

Modular homes are built to the same building code as a home built onsite. The term modular home is actually a misnomer. Modular is a method of construction, not a type of home. Builders for years have been using modular components in homes built onsite. Roof trusses and floor trusses are two common ones. Modular construction just delivers a modular section as a larger, more complete component in an overall home build.

Moving Through the Fear

Many builders and homeowners only know their perception in the past of what modular homes are or aren’t. Modular construction is a building method. It is a very different building method than building onsite. It requires different processes, different staffing, and a different skill set than traditional builders know. It’s human nature to resist change. For many, change is painful. However, in today’s world of construction, change is imperative.

RELATEDMODULAR ISN’T JUST FOR HOUSES ANYMORE

There is a growing labor shortage in the United States. Builders that don’t embrace new ways of a building will be forced to staff skilled positions with unskilled labor. Attracting employees will require higher pay, requiring home prices to rise. This is a terrible combination of paying more and getting less. The custom home buyer becomes the loser in this proposition.

Modular construction is a method that concentrates the construction of many homes in one place. It turns home construction into a manufacturing process. It helps train labor than can work indoors year round and produce homes cost efficiently and with the quality only found in a manufacturing process. A process much like one that is used to build your car, your phone, or your computer. If homeowners and custom home builders can get past the fear of something new, they can take the next bold step towards something that is actually better than the current method they have become so comfortable with.

Taking the Next step

When it comes to building a custom home, home buyers have the internet. The internet is a great research tool to find out what today’s leading edge architects, builders, and modular home factories are doing with modular construction. Research home designs that can be built with modular construction. There is practically no limit on what type of home can built. Learn how building in a factory to tighter tolerances and with higher quality control than can ever be achieved in field construction makes new homes more energy-efficient. A home that has never been rained on eliminates the breeding ground for mold and doesn’t leave moisture in the walls to create mildew odor just has to be healthier.

Builders should be looking at modular construction as the next step in their evolutionary process of building better homes for their customers. Thirty years ago many builders would have never used those 2”x4” engineered trusses in their homes roofs. Now there is barely a builder today that doesn’t use them. Why? Because they are better quality, stronger, built offsite, and then installed faster onsite helping to speed up the current building process with a strong roof. By assembling more of the components offsite and delivering onsite, modular construction takes that same concept to a whole new level. Modular isn’t a competing building system, it is simply the next step in the evolutionary process of building custom homes.

Modular Makes it Better

Whether you are a home owner building a new custom home or a home builder frustrated with trying to provide a quality custom home to your customer in today’s construction environment, modular construction offers an alternative. It provides an option today that offers flexible design, provides great value, and deliver a consistent level of quality. It just does it in a different way than using conventional, outdoor construction. Modular offers a change for the better. Do More With Modular!® 

Note: Feel free to copy and paste my content on your websites for educational and sharing purposes. Permission is granted so long as all links are preserved and attribution is given.

Posted by

Ken Semler

ken@impresamodular.com

800-275-7532 Main Number 

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Comments(10)

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Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Ken - perceptions seem to change slowly at times and too quickly at others.  It's a conundrum that can impact beyond the construction world.  

Dec 27, 2025 04:55 AM
Ken Semler

Michael Jacobs, I hope you will join the ActiveRain Zoom call this week. I'll be there with more on how Modular Construction can help realtors.

Dec 28, 2025 04:49 AM
Michael Jacobs

Ken Semler - thank you.  I am no longer in the real estate practice, but the subject of modular construction still interests me even if Zoom meetings of many sorts may not.  Good luck.  

Dec 28, 2025 05:17 AM
GilbertRealtor BillSalvatore
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thanks for sharing, make it a great Saturday and enjoy your weekend! Bill 

 

Bill Salvatore, Realtor- Arizona Elite Properties

Dec 27, 2025 06:13 AM
Ken Semler

GilbertRealtor BillSalvatore, I hope to see you on the ActiveRain Zoom call this week. I'll be there showing more about what you can do with modular construction.

Dec 28, 2025 04:50 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Retired Broker, Wenatchee, WA

Hi Ken,

I appreciated your clarification that “modular” is a method, not a type of home. That distinction alone helps dismantle one of the biggest misconceptions holding people back. You framed modular construction not as a shortcut, but as an evolution, much like engineered trusses were years ago, something once questioned that is now standard because it's better.

Your points about labor shortages, quality control, and healthier homes are timely and practical. 

 

Dec 27, 2025 06:50 AM
Ken Semler

Carol Williams, One of the things I will talk about this week in my presentation on the ActiveRain Zoom call is how Realtors can use modular construction to create inventory to sell and use it to enhance listings to earn more and save transactions they might have lost otherwise!

Dec 28, 2025 04:53 AM
Carol Williams

That sounds great, Ken Semler.

Dec 28, 2025 04:58 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Thank you for educating us on modular homes - this process makes so much more sense than ordering piles of materials that sit in the elements waiting for "good weather" to build a home, and in Colorado that could be weeks or months between seeing anyone working on the home.

Dec 27, 2025 08:45 AM
John Marshall - FORE!

That is very good to know, much needed here

Dec 29, 2025 11:24 AM
Ken Semler

John Marshall - FORE! , the state of CO, all the way to the top at the Governor's office, is taking the lead in promoting offsite modular construction. It is taking off with several factories starting up and many more on the way. Modular is coming en masse to CO!

Dec 27, 2025 09:22 AM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Ken Semler more people who are considering building a new home, would be wise to seriously consider a Modular Home.

Dec 27, 2025 03:49 PM
Ken Semler

George Souto, I'm looking forward to presenting on the ActiveRain Zoom call this Tuesday. I think it will be a great learning opportunity for the realtors to attend to understand what modular is, but also an earnings enhancement opportunity once they understand how they can use it to increase sales. 

Dec 28, 2025 04:55 AM
Mike McCann Broker - Mach1 Realty
Mike McCann - Broker, Mach1 Realty Broker-Auctioneer Serving Nebraska - Kearney, NE
ALL Types of Property For Sale 308-627-3700

I totally agree with Ken Semler in regards to the improvements in modular construction.  I am in support of it and it is easier to inspect as well!  Thank you for sharing, Ken!  

Dec 27, 2025 05:39 PM
Ken Semler

Mike McCann Broker - Mach1 Realty, On the ActiveRain Zoom call this week, I'll be talking about modular. I'll touch on how modular construction is inspected since it is built offsite in a factory. That question always comes up... and I have the answer. I hope to see you there!

Dec 28, 2025 04:57 AM
Patricia Feager
Referral Specialist - DFW FINE PROPERTIES - Flower Mound, TX
Licensed to April 2027

Ken Semler - That was a great analogy to begin this discussion on letting go of the past to live in the present. You're right about the fact that parents have the fear while a baby has no fear when they begin their first stages in life. I'm sure many agents may be resistant to introducing their clients to the Modular Construction. Those selling agents will be doing their clients a disserve if they resist. Becoming a builder that people trust is just the first step and by removing the fear by allowing agents to have access on their websites from you, as you instructed, to help educate consumers is a might big step to helping to alleviate the fear that holds others back. 

Thank you. 

Dec 27, 2025 10:58 PM
Ken Semler

Patricia Feager, I always enjoy educating and sharing. Realtors are encouraged to use my content on their websites to enhance their clients knowledge about modular construction. Well done, it means more closed deals for all of us!

Dec 28, 2025 04:58 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

In my 40 year career, I have sold numerous Modular homes. One of my most recent listings was a North American Housing Fairview model that I sold brand new. 30+ years ago. They are the best-built homes as they are not exposed to the elements, being built indoors.

Dec 28, 2025 03:40 AM
Ken Semler

Hi Buzz Mackintosh, We actually do turnkey modular construction in your area! We franchise our business and have a coorporate office just south of you and a franchise office that covers Frederick and Montgomery County. I hope to connect in person soon!

Dec 28, 2025 05:00 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

 Ken Semler I sold many of the spec inaugural models for North American Housing, and Carl Benna may have sold the company to the brand you represent. Nice to know you are close by and build locally. 

Dec 28, 2025 05:34 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Fantastic post, Ken! I am a big believer in modular building and can't believe the amount of people who are so uneducated about this - including a lot of real estate agents! It's a shame because I feel that the materials not being exposed to the elements is a HUGE benefit. 

Looking so forward to your presentation on Tuesday! 

Dec 28, 2025 12:51 PM