The National Western Stock Show, presented by CommonSpirit Health, will celebrate the start of its 120th anniversary with its iconic Kick-Off Parade on Thursday, January 8, at 12 p.m. The parade brings Western heritage to the heart of downtown Denver and sets the stage for a Stock Show bigger than ever before.

The parade starts outside Denver Union Station and travels 12 blocks down 17th Street to Glenarm Place, welcoming thousands of spectators as it signals the official start of the Stock Show.

This year’s Grand Marshal is Pete Coors, director emeritus of Molson Coors Beverage Company and longtime Western Stock Show Association board member. Coors will lead a procession of more than 30 Longhorn cattle, along with horses, Western wagons, and the sights and sounds that make the Stock Show iconic