Virtual Visions: Keeping It Real in Real Estate

The opportunity to mislead with AI is enormous. But why? It may bring people in, but when they view the house in person and it's different, they are NOT going to be pleased. And probably are NOT going to be buyers.

Even if you can’t be in person, there is something about a face-to-face, even on the virtual level that can really light up a conversation in a way that it’s really fully in tune

My friend tells me that you have to put very specific instructions into the AI systems for them to get the task really really correct.

The bill looks expansive . I’ll have to read it tomorrow.. Thank you for posting…

Good morning Margaret. Using technology thoughtfully so buyers are not surprised and seller are well served. Truth is the best policy. You nailed it. As for California, not mech good coming out of there these days, but is to is not permanent. Enjoy your day.

We were always supposed to include a disclosure if something was virtually staged. I'm not sure whether that was a law or a code of conduct kind of rule, but it's been a rule none-the-less. This seems to say the same thing.

Good Saturday morning, Margaret. Your observations are a good reminder that AI results can be misleading or incorrect. 

Good Lawd Miss Margaret Rome Baltimore 410-530-2400 why am I NOT surprised that California has a Bill on this?  

I see they found yet another way to launder State funds by reimbursing State agencies for the cost of compliance. 

I will do the opposite.  Keep the MLS photos unaltered. Then provide a link to my site that shows digitally altered photos with the disclosure, of course!  

You know who can kiss my you know what! 

FEATURED IN CRAP-TACULAR

Mr. Crappy Says

Flush the CA Bull

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AI is a wonderful tool for the business and when used properly with disclosure, it can offer agents a great advantage.

With the number of lawsuits that have been initiated over the past few years, all should read the Bill and make sure they are not defendants

Margaret I am sure we will be seeing new law about AI as AI is used more and more.

Hi Margaret- I'm having fun with AI image generation. If I were staging I would definitely place a dsclaimer if the rooms had been virtually staged or altered.

I wonder if something similar is needed with blogs that are all AI???

What a timely share, Margaret Rome Baltimore 410-530-2400, and it hits with a quiet kind of clarity that sticks with you. I like how you framed the balance between smart tech and honest communication, and the reminder feels both practical and kind. Thanks for putting this on our radar and keeping the conversation grounded in what matters most 🙂

Yes, I heard a homebuyer is suing the Realtor for deceptive marketing.  We should ALL be wary how we use AI.  Thank you

I'm sorry Margaret, I think it was something I heard on the radio.  WAIT: here it is: https://www.ctvnews.ca/vancouver/article/realtor-fined-by-bc-regulator-after-property-photos-digitally-altered/#:~:text=Realtor%20fined%20by%20B.C.%20regulator,that%20was%20not%20entirely%20accurate.%22