Possibly, some of us we may remember the TV series “Mission Impossible.” Peter Graves (the brother to James Arness). Graves played Mr. Phelps, a leader of a covert team, MI. Phelps would received instructions via a tape recorder with a specific mission and the desired result. Of course, Phelps always had the choice not to accept the mission as well as the tape would self-destruct in 5 seconds.
The definition of mission is “a specific task with which a person or a group is charged.” (Source: Merriam-Webster Online Dictionary)
From my experience in working with small to even larger businesses, the published Mission Statement is often the Vision as there is no specificity in what is called the HOW. I have asked CEO’s to managers to read the Mission Statement and consider this question:
If you read this Mission Statement to an employee and then asked that employee what specific action did he or she undertake today to achieve the stated Mission, how do you think that employee would respond?
The Mission Statement is the HOW of how to get to the Vision, the vanishing point on the horizon. Again, the reason there is a vanishing point, is the WHAT may change as life is full of constant change.
The HOW is an action statement with specific goals and sometimes even timelines integrated into this Statement. For me the Mission Statement encapsulates the first three statements, the WHY (Purpose), the WHAT (Values) and the WHERE (Vision).
I believe the HOW is the internal emotional motivation to secure the desired results, the goals, on the path to reaching the VISION. Possibly each Monday morning, it may make sense to re-read your HOW, check your strategic action plan and determine what goals and the respective action steps will be undertaken during the forthcoming week, month or quarter.
Mission Statement for 2026
To focus on listing land and a 90% referral business while reserving personal time for my own personal goals including buying horse in late summer or early fall of 2026. To return to securing 36 hours of continuing education annually, to have a minimum of one date every two weeks with my husband, and to take time to reflect, rejoice and renew my life both professionally and personally especially my health.
NOTE: Since the Mission Statement is goal focused, I believe this statement should start with an action verb as should each goal.
May 2026 be a year where your success is far more planned and aligned than in previous years.
Thank you for reading this four part series.
Your WHERE in Real Estate Is…?
Your HOW in Real Estate Is…? - Current blog posting
P.S. Please consider checking out my Facebook business page, The Grit and Gratitude Agent that will focus on the Dirt Roads in Mohave County as well local real estate, lots of dirt or vacant land parcels as some of the local attractions.
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Leanne M Smith, The Grit and Gratitude Agent Who Goes the Extra Mile Because Life Begins Where the Pavement Ends.
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