A Christmas Card Closed the Deal 💌
Reigniting relationships in a quiet way brings people back with genuine outreach. In a competitive market, a soft touch can spark new opportunities in a thoughtful way. Past clients can be lifelong connections, not just one-and-doner's.
💌 Quarterly mailings work. 💌
Mail campaigns are a proven marketing/advertising business tool, helping professionals remain Top of Mind. Getting a text from a past client who was in the 'thinking stage' of another home purchase, meant I was the agent of choice.
💌 Value past clients. 💌
After several conversations, we proceeded forward, as if little time had passed between the last purchase and this new investment. Many years ago, I was the lucky agent that effectively journeyed with them through the process.
💌 Ask for business. 💌
Trust with a sense of familiarity brought us back together. Do you want to be the point of contact in a competitive real estate market? Reach out to your Sphere of Influence, especially past clients who deserve a higher business standard.
Rather than wait for referrals to come in, stay in front of potential business one thoughtful connection at a time. Send the card, make the call, stay present and your next closing might be because of the last greeting card that was sent!
💌 💌 💌
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