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“Sales don’t create enthusiasm; Enthusiasm creates sales.”

By
Mortgage and Lending with Mortgage Magic

 

Do I Run Because I See the Bear… or Do I See the Bear Because I Run?

“Am I afraid because I see the bear…or do I see the bear because I am afraid?” Those were the first words I heard in my Intro to Psychology class in 1966, and somehow that question has stayed with me for decades.

Fast-forward many years, and the question shows up again, this time in sales:

Am I excited because I made the sale? Or did I make the sale because I was excited? Am I happy because I’m succeeding? Or am I succeeding because I’m happy?

We live in two worlds. There’s the outer world, what we see, what happens to us.
And there’s the inner world, our thoughts, emotions, and state of mind.
In truth: They are equal… but the inner world comes first.

You hear it today as: “We don’t attract what we want. We attract what we are.” In that sense, the answer to the bear question becomes clear: I see the bear because I am afraid.

This blog actually started because I walked through a room with the TV on.
Andy Griffith -Matlock- was on the screen, walking down courthouse steps with a big smile on his face. And I caught myself thinking: Is he smiling because he won the case? Or did he win the case because he smiles like that?

Take the TV away. Put this in real life. So here’s the sales tip and the challenge.

For February (and maybe beyond), I’m going to test this deliberately.
Maybe nobody will try it. Maybe one person will. I will. Act happy. Act enthusiastic.
Smile big. 
Not fake. Not manic. Just intentional. Apply it to sales or to any problem you’re facing.

Want to prove me wrong? There’s only one way. Do the experiment. Be aware.
Pick your own timeframe a day, a week, a month. If nothing changes, you’ve proven me wrong. But as we used to say where I was raised (and we never said pudding):  The proof is always in the puddin’.

Smile big. Act enthusiastic. Act happy and successful. Then see what happens.

 

Comments(7)

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Patricia Feager
Referral Specialist - DFW FINE PROPERTIES - Flower Mound, TX
Licensed to April 2027

Doug Jones - 100% - I love your blog post! I shall remember how you started with the bear story. You simply made things clearer and more interesting. It's all about perspective and learning opportunities - then testing what we've been told to see if the decisions we make are better, the same, or worse. I have a feeling it will be better. 

Feb 01, 2026 11:01 AM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Doug Jones I think you are looking at things through the right pair of eyes and attitude!  ☺️

Feb 01, 2026 12:37 PM
Joan Cox, Retired Broker/Owner
Denver, CO
Enjoying Every Day to Its Fullest!

Doug, hopefully when a buyer walks into the home they LOVE, they will feel the excitement.

Feb 01, 2026 05:25 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Retired Broker, Wenatchee, WA

Hi Doug,
I wholeheartedly agree. Enthusiasm does sell.

The bear story reminds me of a scene from the movie "The Gods Must Be Crazy". Have you ever seen that movie? It's hilarious and worth a watch. It's probably available on some streaming service. 

The gist is:
An Aboriginal on his way to the end of the world sees a gun leaning against a tree and picks it up out of curiosity. The guy who owns the gun starts running because he thinks the Aboriginal is going to use it on him. The aboriginal started running, thinking there was something to run from because the other guy was running. 

Feb 02, 2026 07:24 AM
Doug Jones

I saw that years ago but now want to see it again. I remember a person looking through a telescope and seeing people asked "How did they get in there ?"  thanks 

Feb 05, 2026 09:00 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

And if we consider this from the other side, would we rather work with someone who is smiling and enthusiastic, or the opposite? I'd go with the first 100% of the time.

Feb 07, 2026 05:23 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Doug. Being excited about what you do most often leads to exciting results. Enjoy your day.

Feb 07, 2026 05:43 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I agree with you 100%. Keep that wonderful attitude. 

Feb 07, 2026 09:22 AM