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Back in the Rain After 10 Years!

By
Mortgage and Lending with Mortgage Broker NMLS ID 2280851

Mortgage Crash 2008In 2008, when the mortgage business fell apart- I lost my wife Karen that same year. She was a regular blogger here on ActiveRain and after she died, I took over her blog for the next 7 years. I wrote about optimizing your website on ActiveRain- and then Zillow hired me to write on their professional blog. 

I got out of the mortgage business for a while and primarily worked building and optimizing websites, until one day I realized: "if I am so great, why don't I just start a biz-- any business-- and put it on page 1?

This is why that Search Optimizing business is so filled with charlatans. If these guys are so great, why don't they do it for themselves?

A friend of mine lost her job at a law firm and we opened a business called "Affordable Family Law" and we help people get divorced- with kids- for $899. We employ no attorneys, but people get the same service. 99.6% of divorce cases settle, and ultimately, the couple must come to an agreement anyway. Whether they know it or not, ultimately, the couple will decide. There is very little need for a divorce attorney in a community property state, with a nobody's-at-fault rule in place.

Well, who could have guessed? It turns out that the divorce business sucks. Imigraine-headache have migraine headaches every day. My clients hate me. Not all of them, but they resent me for the law that I did not write. "So he can just cheat on me and get away with it?!?" 

I say "I'm really sorry." But they still hate me. :)

I said all that to say this: I took the NMLS test and I am licensed again. But mortgage banking is boring stuff. In ActiveRain, I will continue writing posts about the important stuff: Getting More Clients. I'm not selling anything. I don't want to work optimizing websites- I do not want clients- except for mortgage clients. But as I did here many years ago, I will share what I know, and how I made Affordable Family Law rank 1st page on Google in about 2 weeks, with a brand new domain. It's pretty outrageous, but I think it's good information to share. Stay tuned! My first article will be:

"How I Landed On Page One in 2 weeks, with a Brand New Website and Domain."

Yes, I will bring receipts. Everything I write about will be factual. I don't have theories of optimizing for Google, I have tried and tested methods after doing this for about 25 years. 

I need to work on the title. :)

Comments(15)

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Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

Congrats on the comeback! Hope you'll remain engaged, inspire/be inspired and stay a while, Michael.

Feb 09, 2026 12:19 PM
AZ Mortgage Broker: Michael George

I'm ready to engage! I posted a little prematurely, but my website is up and I'm ready to go Wanda!

Feb 27, 2026 08:49 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home again, home again...

Welcome back to the rain.  I think we'll all be interested in learning how to land on page one in 2 weeks, or even page one in 2 weeks.

Feb 09, 2026 12:35 PM
Kelly McGovern
Realty Concierge International - Bellingham, MA
Working with Kelly is a good move

Welcome back! I’ve been on and off here myself, but since returning last September, I made it a goal to be an active participant—and I wish I’d done it sooner. I’ve learned so much and really enjoy engaging with everyone. It’s become one of my favorite parts of the day, and I’m excited to see more from you soon.

Feb 09, 2026 02:55 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

AZ TX FL Mortgages Michael George, MLO welcome back, and now that you are back I hope you will start to attend our ActiveRain Weekly ZOOM Meetings every Tuesday at 2:00 EST

Feb 09, 2026 04:00 PM
AZ Mortgage Broker: Michael George

George! You're still here!

Feb 27, 2026 08:49 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Michael- welcome back!!!!   I want to read more!!!!! And I echo what George Souto said, please join us on Tuesdays at 1 PM CST for our weekly Zoom call. You can find on his Sunday post. No obligations , would love to see you. 

Feb 09, 2026 06:18 PM
AZ Mortgage Broker: Michael George

I will be there this Tuesday for sure! Thank you so much Kathy.

Feb 27, 2026 08:50 PM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Welcome back. Thank you for sharing your story and experience. Tested methods and real results are always valuable, and I am sure many here will appreciate the insight you plan to share.

Feb 10, 2026 06:05 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

How wonderful! I am looking forward to reading your future posts - and what a good way to stay engaged while working in a career that's not too exciting! :-)

Feb 10, 2026 06:12 AM
Joan Cox, Retired Broker/Owner
Denver, CO
Enjoying Every Day to Its Fullest!

Michael, welcome back, and bet things look a bit different now!   Keep your blogs coming now, and don't stop!

Feb 10, 2026 03:27 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Feb 14, 2026 06:45 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It appears that we didn't connect back in the day, but now that you are back in the Rain, hopefully we can interact and get to know each other!  It definitely sounds like you have a lot to offer, so I look forward to reading more of your posts, and maybe you will read some of mine as well, haha.

Feb 15, 2026 05:15 AM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Hi Michael,
First, I want to say I'm sorry you lost your wife!  As many of us here know, everything changes about life when you lose your spouse. It takes time to figure out how to move forward. So, welcome back to ActiveRain. It has become family to me. 

Feb 15, 2026 05:41 AM
AZ Mortgage Broker: Michael George

Thank you Carol. She was great.

Feb 27, 2026 08:51 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Michael - congratulations on your return to AR.   I have long said that I am grateful this community does not have a mandatory attendance requirement.  Good luck.

Feb 15, 2026 06:32 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Michael,

Welcome back and loved your post and so glad that Kathy Streib featured it in her Sunday Series!

Feb 15, 2026 09:37 AM
Candy Stevens, EA
Number Cruncher LLC - Overton, NV
Helping Clients Resolve IRS Problems

I can only imagine how much your clients hated you when you were doing divorces.  😀

Feb 18, 2026 09:27 AM
AZ Mortgage Broker: Michael George

You can't make them happy. You are the person that's divorcing them. :) What a nightmare! 

Mar 03, 2026 03:04 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Welcome back as well and looking forward to your posts. 

Apr 09, 2026 10:10 AM