Google...... More Than Just Web Surfing Part 2 of 7

By
Real Estate Agent with Weichert, Realtors

If you havent't explored Google.com lately, you are missing out on some very practical Web and PC based tools for your personal and business life.  And no, this is not an ad for the company; Google doesn't need our help.  But they can help you to do more than you might imagine.  Visit www.google.com.  Then select more and even more, from the menu at the top of the page, for a full list of their labest offerings.  Most are free.  Click any item for further facts and a direct link to the software itself.  Below is part 2 of 7 googleware resoures that are well worth investigating.

Analytics.  If you are still relying on an archaic hit counte to track your Web site's poplularity, then Google Analytics is ideal for you.  It's a free and easy way to learn which of your pages are the most popular, the sources of your traffic, the search terms used to find you, and much more.  To install it, you need a Google gmail account.  Then simply paste in some HTML code (provided) onto each Web that you wish included in your stats.  The resulting information helps you to better understand your Web presence and how to enhance your online popularity.

Comments (2)

Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

Meat and Potatoes - Thank You, I need to hear more of this type of advice. 

Jul 14, 2008 03:55 AM
Bill Dunn
Elite Realty Group - Paducah, KY

I use Google's adwords service. I received a call from a buyer a few months ago that said "I was the first one to show up on the search engine" so they called me. They gave me no more than 15 minutes notice, but hey, that was great!

The Analytics are like web page counters on steroids. You can view tons and tons of very important info like what people are typing in a search engine to find your web site. Using that info you can make adjustments to your web site to increase that count. You can also find who's linking to your site, which pages are being viewed, which search engines you get the most referrals from, what country the visitors are in, even what ISP they are using.

Most likely, if you aren't using Google's AdWords service your competitors are.

Jul 14, 2008 04:17 AM

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