Admin

We Don't Need an Agent, Do We?

By
Real Estate Agent with Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA 92593-B

It may seem logical to forego the services of a professional Realtor®, BUT what it can turn out to be a "penny-wise, pound-foolish" decision. Here's an interesting article for your education. 

The #1 Regret Sellers Have When They Don’t Use an Agent

The #1 Regret Sellers Have When They Don’t Use an Agent

Want to know the #1 thing homeowners regret when they sell without an agent? It’s that they didn’t price their house correctly for the current market.

According to the latest data from the National Association of Realtors (NAR), those sellers agree pricing their home effectively was the hardest part of the process.

Top 5 Most Difficult Tasks for Sellers Who Didn’t Use an Agent:

  1. Getting the price right
  2. Preparing or fixing up the house
  3. Selling within the desired time frame
  4. Handling all the legal documents
  5. Finding the time to manage all aspects of the sale

And that makes sense. Pricing isn’t as simple as picking a number from an online estimate or copying what your neighbor got last year. It takes real insight into:

  • What buyers are actually willing to pay today
  • How much competition you have in your area
  • What similar homes nearby are really selling for
  • How desirable your area or neighborhood is
  • The condition of your house

Without that context, it’s easy to overshoot the mark, especially now that buyers can be more selective. And in today’s market, that’ll backfire.

Overpricing Isn’t a Small Mistake, It Snowballs

Your price is part of what shapes a buyer’s first impression. And when it’s too high, a chain reaction begins.

If buyers think you’re asking too much, they’re going to turn the other way. And when buyers bypass your house, you’ll get fewer showings. Fewer showings lead to fewer offers. And fewer offers usually mean making a price cut to try to draw buyers back in.

And that’s happening a lot lately, especially on homes sold without a pro.

The same NAR report shows most homes sold without an agent (59%) had to reduce their asking price at least once (see the orange in the graph below).

The Part Sellers Don’t See Coming

The trouble is, price cuts don’t always fix the problem. They can attract bargain hunters rather than strong, confident buyers. That’s because many buyers see a price drop as a sign there’s something wrong with the house. And that assumption can turn buyers away too.

By the time your house finally sells, you may net less than if you’d priced it correctly from the start. Again, the data backs this up.

NAR shows that homes sold with an agent sell for nearly 8% more than homes sold without one.

a graph of sales and salesThat’s not because agents magically add value. It’s because they have the expertise needed to get it right. The price. The prep. The presentation. And the paperwork.

Nail all of that from day one, and you’ll be set up to get as much money as you can out of your sale.

So, even though you thought selling without an agent meant saving money, that’s not necessarily true. The facts show selling on your own can mean selling for less in the long run. And that may be enough to totally change your perspective.

Bottom Line

Today, the biggest risk of selling without an agent isn’t the paperwork or the hassle. It’s the price. And once pricing goes wrong, it’s hard to course correct.

So, if you’re thinking about selling and want to understand what your home would realistically go for in today’s market, connect with a local agent. A quick pricing conversation now can save you from much bigger regrets later.

Posted by

Grace be with you, and peace, from God our Father, and the Lord Jesus Christ.

2 Thessalonians 1:2 KJV

Douglas W. Dawes

Keller Williams Realty Evolution

447 Newburyport Turnpike ;

Topsfield, MA 01983

 978-270-3037  ~ Cell
 DougDawes@KW.com

Comments(9)

Show All Comments Sort:
GilbertRealtor BillSalvatore
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thank you for sharing the information. Wishing you continued success. Have a wonderful day and sell a house. Bill

Bill Salvatore, Realtor- Arizona Elite Properties

Mar 03, 2026 11:26 AM
Doug Dawes

Good Morning GilbertRealtor BillSalvatore 

As always, thank you for stopping by and commenting. Have a great day

Mar 05, 2026 09:08 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Doug Dawes The price cut stigma is real. Buyers often assume something’s wrong before they even step inside.

Mar 03, 2026 12:35 PM
Doug Dawes

People are a curious lot Lise Howe 

Mar 05, 2026 09:08 AM
Joan Cox, Retired Broker/Owner
Denver, CO
Enjoying Every Day to Its Fullest!

Doug, I have had some sellers that tried "going it alone", and then called me to get the house sold.  They just are not aware of all the details!

Mar 03, 2026 12:35 PM
Doug Dawes

That's the real crux of the matter Joan Cox, Retired Broker/Owner they do not realize the amount of work that needs to be done

Mar 05, 2026 09:09 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Good points Doug. Even with an agent many sellers want to "try it an above the neighborhood price" saying we can always come down later. Listings that go stale are harder to sell.

Mar 03, 2026 04:18 PM
Doug Dawes

Uggh! Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI  The "We can just come down" trick. That rarely works

Mar 05, 2026 09:11 AM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Doug- I love this post and hope that sellers get the message. If houses aren't selling it's because of their price. 

Mar 03, 2026 06:20 PM
Doug Dawes

Yes Kathy Streib that is a point that many sellers find hard to absorb

Mar 05, 2026 09:11 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Doug,

Well crafted post with some great information on why some sellers feel they can go it alone when listing their house. It always amazes them the details that come up and in this litigious world we live in...not a great idea to go it alone1

Mar 03, 2026 07:01 PM
Doug Dawes

Pay me now or pay me later Dorie Dillard Austin TX It's a tough pill to swallow sometimes

Mar 05, 2026 09:12 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes indeed. And in states like mine, sale prices are not shared with the public, so setting a price without the knowledge of what sold when and for what results in a pulling prices out of the air approach. Not very useful!

Mar 04, 2026 04:54 AM
Doug Dawes

Really? Kat Palmiotti  sale prices not shared with the public? I've never heard of that before

Mar 05, 2026 09:13 AM
Kat Palmiotti

Doug Dawes  There are currently more than ten (I've seen #s of 10, 11, 12 so I'm not sure the exact number) states that are non-disclosure states where real estate sales prices are not publicized.

Mar 05, 2026 10:27 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It's sad to watch people fail because they choose not to have an agent by their side through the process.

Mar 04, 2026 05:08 AM
Doug Dawes

It is Brian England 

Mar 05, 2026 09:14 AM
Adam Feinberg
Howard Hanna Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

We don't get a ton of FSBO's, but we do get a lot of incorrect assumptions from seller's. Since 70% of our market is co-op's- pricing, offers, financing or even all cash can be challenges that aren't expected. For example- while seller's prefer all cash deals, co-op boards may prefer when a buyer is financing- as they then take on the risk if the borrower defaults- and the bank would need to be on the hook for paying for the monthly maintenance and any special assessments. There are just so many quirks to our market- that even an educated owner is likely to be better represented by a quality agent. 

Mar 04, 2026 09:14 PM
Doug Dawes

Good Morning Adam Feinberg 

And then there are the cities! lol. They are a different animal in many ways, aren't they?

Mar 05, 2026 09:15 AM