Many of us have heard the old Ford statement “Quality is Job One.”
In real estate, our quality begins with the many “tools” we add to our “tool box.” For me, the local MLS, WARDEX soon to be Momentum, continues to be one tool that I use every day. The quality of this tool does help to deliver quality results. And yes, vehicles are tools.
Recently, I attended a day long event hosted by this local MLS with numerous sponsors. What I was surprised to learn was this small MLS using a platform (Matrix/Core Logic that is the #1 North American Multiple Listing Service platform) received 3 significant awards from the WAV Group (See awards below). Of course, I did not know about this group and learned through my own research that the WAV Group is an established research consulting firm that serves MLSs.
BEST MLS for Data Quality – Real estate agents along with appraisers and even lenders rely on data quality. As the old expression goes “garbage in, garbage out.” In real estate, we cannot afford garbage. Data quality begins with data integrity and that starts with professional real estate agents.
BEST MLS for Business Integration – Our MLS received this award, in my humble opinion, due to the CEO’s, Kim Everett, forward thinking leadership. Kim reaches out to other real estate vendors and negotiates with them.
The results of these negotiations are often at a limited investment to the MLS as well as to the members of the MLS. I recently learned about a newer tool, ListTrac, and the ability to generate reports. What I discovered about ListTrac is that the report shows where the inquiries from certain IDX feeds. This real estate tool and others have all been added to our own tools boxes in the last 5 years due to Kim’s ongoing efforts. I can now send this report to my listing clients and provide them with additional marketing information.
BEST MLS for Customer Service – In our current economy, much of customer service has been replaced AI, automated messages and individuals who talk from scripts. We continually hear about the poor customer service.
The quality of customer service is directed related to the organization's culture, the “positive core values” that are consistently demonstrated. Again, Kim has dramatically improved the culture and that has improved the customer service.
Phone calls to email messages are quickly acknowledged and the staff, a total of 3 folks including Kim, work to answer subscribers’ questions and/or concerns. If the staff does not have the answer, then the staff makes outreach to the necessary party to secure an answer. I have yet to have any question or concern ignored. All have been answered quickly and some up to a week later.
There is an old story about two lumberjacks in a competition. The goal was to cut down the branches of the tree and then cut the tree down.
One lumberjack continued to saw the tree branches without a break. The other lumberjack would come down from the tree every 15 minutes to sharpen his ax. At the end of the competition, the lumberjack who sharpened his ax won.
Our tools need to be continually sharpened. And this tool sharpening begins with our MLS.
P.S. Please consider checking out my Facebook business page, The Grit and Gratitude Agent that will focus on the Dirt Roads in Mohave County as well local real estate, lots of dirt or vacant land parcels as some of the local attractions.
#LetsGetBackToRealConversations #WeDoThingsDifferently #BuyerEducation #RealEstateGuidance #LandOfferPocess #ArizonaRealEstate #TheHelpfulAgent #GoldenValleyAZHomesAndLand #KingmanHomesAndLand
Leanne M Smith, The Grit and Gratitude Agent Who Goes the Extra Mile Because Life Begins Where the Pavement Ends.
Feature Photo Courtesy of Pixabay.com
Lumberjack photo courtesy of Pixabay.com
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