Has Networking Become a Cheap Dating APP for Some?
I've been professionally Networking for over 30 years and lately I see a real disintegration of basic networking skills - especially on LinkedIn, which was designed primarily for professional networking, career development, recruiting, hiring, and business relationship-building - not for instant inbox ambush sales pitches. But over the last seven out of almost 20 years here, Iāve watched a new pesky category emerge - the inbox cold caller.
It's not just on LinkedIn though, I see it on other platforms and in a few in-person groups.Ā You know the type: They connect with you, offer a friendly introduction, maybe toss in a compliment or an offer for a FREE this or that... and then, without so much as a breath, they lunge straight into a sales pitch. No rapport. No relationship. No curiosity. No etiquette. Just, āNice to meet you, now buy from me.ā
Itās the professional version of showing up on a first date with a dozen roses and a motel key. That is not networking. That is an ambush. And a self-serving turnoff.

A lot of people have forgotten that real networking is about making deposits before expecting withdrawals. And some folks out there are so overdrawn they should be getting overdraft notices.
Effective Networking will always be rooted in human connection. Face to face. Voice to voice. Handshake to handshake. Full-contact professionalism. Trust is built in layers, not in one overeager message followed by an immediate pitch slap.
In dating, if you go out just once and the other person pulls out an engagement ring, your reaction is not flattery - itās concern.Ā Networking is not about rushing the sale. Itās about earning the next conversation. Building trust & rapport.
Ā The best networkers understand something simple: people can feel the difference between genuine interest and opportunistic intent. One builds trust. The other gets ignored, deleted, or quietly remembered for all the wrong reasons.
Ā So, before you hit send on that instant pitch, ask yourself:
Are you building a relationship...š«
or just showing up with roses and a motel key? š¹
Ā

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