Tido used to be solid brown with no gray on his dome or muzzle, but he's a senior Chihuahua now. He sees well, but I think he wonders why we keep moving our lips and not saying anything!
Tido aka Burrito Boy was our 2nd Chihuahua adoption. We don't know his full history, but let's just say he wasn't overly trusting when he first joined our pack, especially of me We assume some bad history with a male in his past, and that transferred to me. While he never broke skin, I got a few nips until he learned that he could trust me.
Flash forward and Tido loves to have me pick him up and carry him around (so this is what it's like to be TALL??), and when it's bedtime he sprints down the hall to the bedroom and bolts into his furry dogloo. He's the alpha male of the dog pack, no matter how many times El Jefe tries to challenge him. Even then, we can trust Tido only uses as much force as necessary to flip the challenger and make it clear...today ain't yer day son, Tido is still in charge.
In some ways, Tido and potential real estate clients are similar. They're looking for an agent they can trust.
If we're lucky, a past client is putting in the golden word for us and we get trust by proxy. IMO nothing tops the good word of a person the potential client trusts. We can write 1000 blog posts, create 100s of IDX pages, but what matters most came out of someone's else's mouth.
But if we don't have someone speaking for us, how do we gain trust? It starts with how we provide information. Be in direct mail, videos, social media, blogging or IDX pages, do we prove expertise and that we're in it for them more than us?
Another IMO, but we're often being interviewed without us being there. Someone is checking out our posts and deciding if they can trust us.
Obvious errors in our digital presence can put a stake in us before we get a chance to go further.
Expressing the "wrong" opinion about politics or the daily topic of choice can be poison.
If you clear the first hurdles, you've got a chance, but it's a chain of events to develop that trust.
Do you answer the phone? Return the email? Do what you promised? And how long did it take you?
And now, if you stack everything up right, a buyer still has to trust you enough to be willing to sign a buyer's agency agreement, and who knows why the Tido types of clients don't trust a real estate agent, but they do.
So we strive for a digital presence that gives them a chance to bond, a chance to trust, and a chance to build a good working relationship. And when it works as intended, it's a beautiful thing.
Woof!
Until next Tuesday, just Ask An Ambassador if you need help!
Bill & Liz aka BLiz
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