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A Successful Negotiation is...

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

 

A successful negotiation 

(A Bill Spear gem)

My friend in real estate, Bill Spear, said something today:

“A successful negotiation is a signed agreement that both parties are dissatisfied with.” Isn’t that wonderful?

And oddly enough… It’s true. People often think a good negotiation means one side “won.”

It doesn’t.

If one side feels they have won everything, chances are the other side has lost too much, and that is usually not the best foundation for a smooth transaction.

A good agreement often has a little discomfort on both sides.

The seller wishes they did not have to fix that item.

The buyer wishes they had gotten a little more.

One side stretched on price.

The other stretched on timing.

Nobody got everything.

And that may be exactly why it works.

It's best to always negotiate with a feather, not a sledgehammer.

The goal is not to prove how smart you are.

The goal is to get to the closing table.

Compromise has gotten a bad reputation, but in real estate, it is often the bridge between a dead deal and a done deal.

Some of the happiest buyers and sellers I have worked with started out mildly dissatisfied.

Then they moved in!

Or moved on!

And life happened. And suddenly what seemed like a painful concession looked pretty small. Sometimes success looks less like victory and more like balance.

Maybe Bill of Liz and Bill Spear, was right.

Maybe the best agreements leave both sides thinking,

“Well… I wish I had done a little better.”

And then signing anyway.

That may be the very definition of fair.

Thanks to Bill for a line worth remembering.

Posted by

Margaret Rome
HomeRome Realty
Broker/Owner/Realtor®

Baltimore, Maryland


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Comments(5)

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Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Margaret Rome Baltimore 410-530-2400 ,

Interesting quote on a successful negotiation from Bill..it is a gem! I do feel he is right, no one likes to feel like the other side won. Negotiations are a little trickier right now because buyers are making offers but not feeling they have to jump through hoops for the sellers. They want to see some hoops jumped through for them!

Apr 27, 2026 12:35 PM
Lise Howe
RLAH RE LLC - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Hi Margaret Rome Baltimore 410-530-2400 - Well said. Sometimes a little discomfort on both sides is exactly what makes an agreement fair.

Apr 27, 2026 12:40 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Margaret a good transition in my book is one that no one wins, and no one loses, but everyone walks away getting something they want out of it.  It is kind of like being married.

Apr 27, 2026 01:17 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.WarrenCountyOhioRealEstate.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Margaret, really enjoyed talking to you today!  I'm in the middle of one of those dissatisfaction moments right now.  I'm sure the builder will wish he wasn't cutting us a check at all, and we'll be wishing it was a bigger check, but ultimately I think we'll wind up with an agreement that is fair to both of us.
I much prefer when the market is balanced, and each side has to be willing to give a bit.  Unbalanced markets give that sledgehammer to one side or the other, and it brings out some of the worst in human behavior.

Apr 27, 2026 08:10 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Margaret.... I've always said just the opposite: that the sign of a successful negotiation is everyone walking away from the table feeling like a winner. I like to think positive and don't like having my clients think in terms of "losing."

Apr 28, 2026 05:41 AM