Tonight was a sandwich night, but not a throw some lunch meat on Wonderbread kind of night.
There's a nearby farmer's market shop that offers local goods, so this weekend we bought a sourdough boule made by a local baker (filtered water, bread flour and mineral salt...that's the ENTIRE ingredient list), some jalapeno flavored pimento cheese from a small batch maker just over the Ohio River, and bacon from a local farmer we bought months back. The only exception to being locally sourced was an avocado from Mexico (sorry, but Ohio is just not famous for growing that particular item). Toasted the bread, sliced the avocado, cooked the bacon, scooped out the cheese spread and put it all together and dinner was served :)
And while the public is probably not searching for real estate agents who make pimento cheese sandwiches, they are looking for agents with specific local knowledge.
I'm a big fan of creating specific local real estate content because IMO it's the one area an individual agent or small team can go head to head with the big gorillas of real estate and knock them off the top of the skyscrapers.
Yes, there are some caveats to that, with a leading condition being the decision to go VERY local. Scale down even further than a city or town, to a smaller section of your market.
If you go on Zillow can you readily search for a specific subdivision? Or get REALLY specific about a particular house feature?
But as an agent, YOU CAN.
Create a post about Subdivision X if it's a community you want to serve.
X is too small and too little turnover?
Then try many smalls to make one large.
Subdivisions X + Y + Z may have enough to keep you busy, and it not, add A, B, C and so on. Page after page, post after post.
In the last couple of months I've had two different buyers contact me because they want to live in a specific small patio home community. There's only about 30 homes total, and turnover is very low, but they've both in it for the long run. When something comes available, they're going to want to see it. It's not a pay me now, but a pay me later scenario, but that's the potential pay off for writing post after post and page after page at a granular level.
Little slices of local add up.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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