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Looking For A Few Good Participants

By
Real Estate Broker/Owner with Beam & Branch Realty TREC #547752

Over the past few months, I have been feverishly working on creating a new designation for our industry! The Historic Property Specialist will be a wonderful way to differentiate yourself in the real estate world. Whether or not you have ever sold or helped a client buy a historic home or building, this designation will help you create an avenue for a niche market. And you, my Active Rain friends, are the first to hear about this!

I have hammered out the Six Pillars, or courses that include:

Pillar I: Historic Property Overview + Architectural Literacy

Pillar II: Preservation Stewardship & Regulatory Awareness

Pillar III: Valuation, Market Positioning, Client Advising

Pillar IV: Restoration Basics & Resource Navigating

Pillar V: Story Driven Marketing & Heritage Branding

Pillar VI: Legacy Leadership & Community Influence

CAPSTONE PROJECT: Historic property project (either a professional slide presentation or video)

Understanding the nuances and differences in historic properties is essential if you are working with clients who desire to sell or purchase these structures. Being able to nail those clients by investing in an extremely specialized designation, I believe, will help create an entirely new income stream.

Almost every city in this country has historic structures. These beautiful buildings hold value and heritage in our communities. This designation will give those agents who desire to pursue it some leverage in an ever-competitive marketplace.

What I need from my Active Rain friends is a few of you who would like to be in the Founding Cohort Ambassadors. This will be a small group who would like to participate as the first group to go through the program. Details are being worked out now, but the plan is to offer this training via Zoom for those who are not in my area.

The cost will be extremely discounted to those founding members. If you are the tiniest bit interested, send me an email to paula@beamandbranchrealty.com. I will place you on our list and will reach out to you as the details for this first group become available.

I am super excited about this opportunity. After receiving many calls asking how I could help other agents learn more about this avenue, this idea materialized. I cannot wait to get this going and hope to hear from some of you!

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Comments(6)

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Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Paula,

What a great idea! Good for you for founding this group. Obtaining this designation will give agents who desire to pursue this designation some leverage in an ever-competitive marketplace!

May 19, 2026 04:41 AM
Dr. Paula McDonald

Thank you, Dorie. I do believe it will be a great way to differentiate in this business.

May 19, 2026 12:19 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

What an amazing idea, Paula. This is certainly a designation worth having for agents who want to specialize in the historic property niche! I hope you get lots of takers.

May 19, 2026 04:59 AM
Dr. Paula McDonald

Thank you, Nina. When the phone calls have come in asking out getting into this side of the business, there is simply not enough time  for a call to get into everything. Hopefully this will fill that gap.

May 19, 2026 12:20 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Paula. If I were not retired I would have to explore the idea of being one of the first to get that designation. A great niche. Bet you will get some anxious volunteers, especially offering the courses via Zoom.   

May 19, 2026 05:21 AM
Dr. Paula McDonald

Thank you, Wayne. I do hope to have a good group who are eager to learn this specific niche.

May 19, 2026 12:20 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Now I see why you were asking if my area has historical buildings, haha.  I have an interest in participating, so I would love to be included in the group that gets updated on the specifics of it as it rolls out.

May 19, 2026 06:56 AM
Dr. Paula McDonald

Exactly, Brian. I will make sure and reach out to you when we have some dates for the first classes.

May 19, 2026 12:21 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

What a fantastic idea, Paula. I wish you the best in your new endeavor!

May 19, 2026 02:38 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

This is a great idea Paula!  It will add a LOT of value for agents. I am retired now so I wish you all the best in this endeavor. 

May 20, 2026 03:54 PM