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My First Entrepreneurial Adventure

By
Real Estate Broker/Owner with Beam & Branch Realty TREC #547752

Long ago, as a new mom, I embarked upon my first entrepreneurial endeavor. I was 28 years old and had an idea. I knew nothing about owning my own business; I just knew that I had an idea for a business that had not existed in my area. I also had a skill set that gave me an advantage in this business.

The year was 1988, and I was living in The Woodlands, TX. My Pediatrician discovered that I had been a former college cheerleader and National Cheerleading Association instructor. He casually asked if I would do some private lessons for his daughters. Little did I know that because of this conversation, it would lead to a full-fledged business. 

My first child had been born, and I continued teaching cheerleading lessons out of my garage. I had mirrors installed and a baby strapped to my chest. Student after student came through until I was fully booked. I had been asked to judge the NCA National Competition that year and discovered a new division called the All-Star division. I was intrigued.

I came home from this competition, sat down at my typewriter (yes, typewriter), and wrote 25 letters to the parents of the girls I was coaching. I explained the All-Star concept and asked if they would be interested in having their daughter be a part of this new program. Every single parent said yes.

All-American Cheerleading & Gymnastics was born! What began as one team out of a gymnastics gym grew into six full teams and into my own space a few years later. I embarked on my first commercial lease of a 9,000 s.f. building and watched this business absolutely take off!

Before long, I had over 1,000 students and a staff of 25. It was crazy! As the years went by, I had someone ask to buy the company from me. That same little business is now a franchise under the name of Woodlands Elite. I am proud that my concept has grown into a massive industry.

What did I learn from this first endeavor?

1. If you have an idea, go with it! You never know until you try!

2. Think big, be brave, and be ready!

3. Use the skill set that you alone possess. You know more than you think.

4. We each have the ability to make an impact on this world.

I am thankful for the families that entrusted me with their daughters. I am still in contact with many of these young ladies today. Most of them are now moms who are experiencing sports with their children. It has been fun following them.

Here are a few pictures down memory lane:

 

NCA Staff - Circa 1980

   

North Texas Cheer - Circa 1980

NCA Staff at SMU summer Camp - Circa 1980

This is the updated AI picture! Pretty cool. It gave me true, 80's hair! Love it.

I would love to hear about your entrereneurial experiences. Maybe we can make this into a challenge. There are many of you out there that have some stories to tell! Debe Maxwell, CRS!

 

 

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Comments(4)

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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Hello Paula... what a great, inspirational story and great pictures. Nothing entrepreneurial in my own life until I became a real estate agent almost 36 years ago. I was strictly a "corporate type" until I retired from the corporate world in 1989.

Jun 07, 2026 10:35 AM
Dr. Paula McDonald

You have exemplified a wonderful entrepreneurial passion with your success in real estate. 

Jun 07, 2026 10:37 AM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

What a great story Paula!  Somehow I'm not surprised one tiny bit by what you achieved.  Makes me smile! 😊

Jun 07, 2026 01:06 PM
Dr. Paula McDonald

You are kind, Anna. It was fun explaining to my 14-year-old how I began my life as an entrepreneur. I am hoping he will follow in my footsteps and appreciate owning your own business.

Jun 07, 2026 01:28 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

What a great idea you had. We all have good ideas...but do we act on it? Not so much. 

Jun 08, 2026 04:01 AM
Dr. Paula McDonald

Thank you, Jeffrey. I am so glad I acted upon this idea all of those years ago. Great memories.

Jun 08, 2026 07:26 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Wow, that is pretty cool.  I think that I watched a cheerleading competition once on TV and was quite impressed.

Jun 08, 2026 08:01 AM
Dr. Paula McDonald

Cheerleading today is truly a sport. So much gymnastics. As a college cheerleader, we practiced no less than 5 hours a day during the week.

Jun 08, 2026 03:31 PM