Last weekend my elder son was here visiting, and we started talking about beef
and the difference in quality between what we can buy in the grocery store and what we can buy from local growers.
After an ad for a regional cattle breeder came on the TV, he mentioned there are more and more breeders now advertising farm-to-table service.
I said I wondered what that farm charged for their beef, so he went to their website.
But he didn't immediately learn about their prices. Instead, he clicked away, because he would have had to register to get in and look around. He didn't want to start receiving their promotions.
I said that was stupid and he said no, it was smart.
My theory is you should never chase away a potential customer by requiring visitors to leave their names, email addresses, etc.
He said it is smart because it keeps the tire-kickers out and just brings them serious customers.
I said the visitor might or might not be serious, depending upon what he or she found on the website. But even if not serious, that visitor might tell someone else about the website and the availability of good beef.
What's your opinion: Stupid or smart?
P.S. He did learn what they charge for beef. He simply asked Claude. Of course Claude didn't include a buy now button, so no order followed the information gathering.
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