Admin

A Vision for Activerain's Future

By
Real Estate Broker/Owner with Mackintosh REALTORS 82894

This month's AR Challenge, hosted by Debe Maxwell CRS and Lew Corcoran, asks the question: What can you do to help make Activerain even stronger?

I joined the AR community in its early years and was not too active for a long time. As I explored the platform, I discovered the groups feature and eventually found the AR Baseball Junkies. After forming a team, I quickly learned that engagement is the key to making Activerain work. Commenting on posts, answering questions, and building relationships are what transform the site from a blogging platform into a true community.

Over the years, I had read about the many Activerain meetups taking place around the country. A couple of years ago, I finally had the opportunity to attend one that Brian England organized in Washington, D.C. It was great to connect with fellow members in person and put faces to names I had known online.

 

Thinking about what could make the AR community even stronger brought back memories of networking through the old RELO referral network. Early in my real estate career, our company belonged to this relocation referral organization. Local groups of relocation directors would gather once or twice a year, and then everyone would come together at the annual convention for a networking event. We were part of the Baltimore-Washington metro group, and I made many lasting friendships through those gatherings.

It's a small world, too. During a Zoom meeting, I asked Debe if she happened to know John Summers, who had been a relocation coordinator at Allen Tate in Charlotte. Her response was priceless: "OMG, he works at my company and his office is right next door to mine!"

My vision for Activerain is to continue growing its reputation as a blogging community and promote it as a platform to give and receive referrals. Let's face it, every agent is looking for the next listing, buyer, or referral opportunity. Imagine if local AR metro groups and neighboring-state groups hosted meetups once or twice a year and encouraged members to bring a colleague or friend. Those personal connections could strengthen the community and attract new members.

Many real estate professionals pay annual dues to belong to referral organizations such as CRS and other networking groups. Activerain offers many of the same networking opportunities at no cost beyond being willing to participate and engage. The rewards of building relationships, creating friendships, exchanging referrals, and growing your business are invaluable.

In the end, I believe the strongest way to grow Activerain is simple: encourage engagement online, foster connections in person, and continue building a community where relationships come first.

 

Comments(17)

Show All Comments Sort:
GilbertRealtor BillSalvatore
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thanks for sharing, make it a great Saturday and enjoy your weekend! Bill

Bill Salvatore, Realtor- Arizona Elite Properties

Jun 13, 2026 03:34 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Meeting in person is a great way to solidify relationships that might start in the virtual world. I'd love to have more get togethers!

Jun 13, 2026 04:37 AM
Buzz Mackintosh

 Kat Palmiotti, in-person meetings do strengthen those online connections and friendships we have made over the years. 

Jun 13, 2026 08:05 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Buzz. You've clearly given this a lot of thought. I've developed some great relationships here in the Rain over the years and some of the very best ones are those with people I've personally met.

Jun 13, 2026 04:39 AM
Buzz Mackintosh

Nina Hollander, Broker. In-person meetings tend to create a stronger bond for a friendship

Jun 13, 2026 08:08 AM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

This is an outstanding perspective on the true power of this platform, Buzz! You hit the nail on the head—it is so easy to view ActiveRain strictly as a blogging tool for SEO, but the real magic happens when you treat it as a relational community.

Your comparison to the old RELO network is spot on. Building those personal connections through engagement, Zoom calls, and regional meetups completely changes the dynamic. When you actually know the person behind the profile, exchanging referrals becomes a natural extension of a trusted friendship rather than just a cold business transaction.

Encouraging members to bring a colleague to local meetups is a brilliant, actionable idea to strengthen the community and expand our referral networks at no extra cost. Thank you for sharing such an inspiring vision for the future of the Rain!

Jun 13, 2026 05:17 AM
Buzz Mackintosh

 Gwen Fowler SC Lakes & Mountains 864-710-4518 engagement is the key to building a strong community and lasting friendships.

Jun 13, 2026 08:11 AM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Expert guidance. Exceptional results.

What a thoughtful vision, Buzz Mackintosh. Your take on how simple engagement can spark real connection hits home, and it’s got a nice way of reminding us why this place still matters. Thanks for sharing this bit of inspiration; it gave me a smile.

Jun 13, 2026 05:20 AM
Buzz Mackintosh

Lew Corcoran, consistent activity in the AR community is the way to build relationships and have members remember you, should a referral opportunity in your area arise. Thanks for co-hosting the June Challenge. 

Jun 13, 2026 08:18 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Great post on updating and maintaining the AR community. I love our AR baseball league. (though my team stinks so far this year)

Jun 13, 2026 07:13 AM
Buzz Mackintosh

 Jeffrey DiMuria 321.223.6253 Waves Realty, my team is not doing so great either. It's been a rough week as well, my College roommate and fellow AR Baseball Junkie ( EST BOSS ) passed away last weekend.

 

Jun 13, 2026 08:33 AM
Jeffrey DiMuria 321.223.6253 Waves Realty

Oh wow Buzz Mackintosh I had no idea. So sorry to hear that news.

Jun 14, 2026 11:01 AM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Hi Buzz,
One of the greatest strengths of ActiveRain has always been the relationships that develop over time. I've lost count of how many ActiveRain members I've met in person over the years, and every one of those meetings strengthened a connection that began online. That said, I have many more I'd like to meet... you included, Buzz. 

Jun 13, 2026 07:41 AM
Buzz Mackintosh

Carol Williams,  it would be great to meet you if you make it back east sometime or if I happen to be out west when a meet-up is planned.

Jun 13, 2026 08:36 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Saturday morning, Buzz. Thanks for sharing some of your personal experience and thoughts for the future of ActiveRain.

Jun 13, 2026 08:13 AM
Buzz Mackintosh

Thanks,  Roy Kelley , Hope you are enjoying the great weather we are having and Happy Anniversary!🥂🍾

Jun 13, 2026 03:49 PM
Joan Cox, Retired Broker/Owner
Denver, CO
Enjoying Every Day to Its Fullest!

Buzz, it is true, meeting other AR members face-to-face is fabulous, and have met many over the years.  Those meet-ups were the best.

Jun 13, 2026 08:14 AM
Buzz Mackintosh

Joan Cox, Retired Broker/Owner, the one I attended in DC was great, and if I ever make it to Portugal, I'll look you up. 

Jun 13, 2026 03:53 PM
Joan Cox, Retired Broker/Owner

That would be great Buzz.

Jun 14, 2026 12:53 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I like your vision for ActiveRain!  I love that we got to meet in person a couple of years back; that was such a nice meetup!  I have always had an interest in the AR Baseball Junkies, but never got involved, haha.

Jun 13, 2026 09:34 AM
Brian England

That would be cool, Buzz Mackintosh and it would get me following baseball more closely, haha.  If there is a spot open, hopefully William Feela will reach out.

Jun 13, 2026 05:40 PM
Buzz Mackintosh

 Brian England, next year, there will probably be an opening for another manager to form a team in the AR Baseball Junkies. Send a message to William Feela, He is our commissioner.

Jun 13, 2026 04:06 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Buzz it's all about relationships and always has been for many, many years. I've had the opportunity to meet thousands of Rainers  over the years and it's been a blessing!

Jun 13, 2026 09:50 AM
Buzz Mackintosh

 Anna "Banana" Kruchten, I always regret not being more active in the rain in my early years!

Jun 13, 2026 04:08 PM
Eileen Burns 954.483.3912
Douglas Elliman Las Olas - Fort Lauderdale, FL
FLorida Real Estate Connector

I too enjoy in person meetups Buzz Mackintosh   @Ed Silva did research on a suggested meetup location for all of us to travel to and the answer is Chicago.

When I plan a trip I look for ActiveRain members to arrange a meetup up.

  North Carolina 2019   SF Cali

Jun 13, 2026 10:47 AM
Buzz Mackintosh

 

 
Eileen Burns 954.483.3912, meetups when traveling is a great idea and a great way to build relationships within the AR community.
Jun 13, 2026 04:13 PM
June Piper-Brandon
Coldwell Banker Realty - Baltimore, MD
Creating Generational Wealth Through Homeownership

We need to do more meetups again, I loved those.  But participation is the key to everything!!

Jun 13, 2026 01:14 PM
Buzz Mackintosh

June Piper-Brandon, participation is the name of the game! Are you in the same office as Jan Hayden?

Jun 13, 2026 04:17 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Buzz! What a great perspective. You're absolutely right that ActiveRain's greatest strength has always been the relationships we build here. The friendships, referrals, and professional connections that start online often become even stronger when we meet face-to-face. I love your idea of local and regional meetups—not only would they deepen existing relationships, but they could also introduce new professionals to the value of this community. And yes, the John Summers connection still makes me smile—it really is a small world! I ran into him the other day. He's such a great networker—I adore him!

Jun 13, 2026 07:35 PM
Debe Maxwell, CRS

I surely will, Buzz Mackintosh!

Jun 15, 2026 04:21 PM
Buzz Mackintosh

Debe Maxwell, CRS If you run into John again, say hey for me! We had lots of fun at the RELO & Leading RE conferences back in the day. 

Jun 14, 2026 04:37 PM
Patricia Feager
Appraisal Review Board, Denton County, TX - Flower Mound, TX
Licensed to April 2027

Buzz Mackintosh - Your advice is so simple; yet so powerful! I love your vison for ActiveRain! We must continue to grow and "Promote it as a platform to give and receive referrals." 

As I was reading your blog post for this Challenge, the song "People," People who Need People - Are the luckiest People: In the World!" I have to say, the people I met because of ActiveRain (in-person or just via blogging), have been the happiest days of my life! There's something special about the people who gather together for a "Meet-Up," and for referrals too! 

I have given and received referrals, smiles, phone calls, cards, books, advice, education, inspiration, surprises, and joy. ActiveRain is really a blessing and good for the soul!

Yours is a great entry. Thank you for participating - you're a great member of AR!

 

Jun 14, 2026 03:25 AM
Buzz Mackintosh

Patricia Feager Activerain is a unique community, but you have to show up and participate to experience what it has to offer.

Jun 14, 2026 04:40 PM
Ed Silva, 203-206-0754
203-206-0754 - Waterbury, CT
Retired Real Estate Broker

Over the years the platform has evolved somewhat and if nothing is a far different yet, more interactive social media platform than ever anticipated.

Getting others to appreciate this is difficult but somehow, we need to find a way to get that point across to new members so they can truly get the vibes going and get the business contacts they thought would just throw themselves at them.

Jun 16, 2026 06:40 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

When we lead by example as you have done Buzz Mackintosh our behaviors help to encourage others.  Thank you and I too have enjoyed the few meet ups in the Phoenix area. For me that is a 3 hour drive from NW AZ.  Possibly one could be held in Las Vegas and that is only 2 hours away? A commitment is a commitment. 

Jun 25, 2026 08:03 AM