The Real Math Behind eXp vs. Keller Williams (No Spin)
I spent close to 12 years at Keller Williams before moving to eXp Realty seven years ago, and the question I still get asked most often by agents in DFW is some version of "is it actually better, or just different?"
Short answer: for agents doing real volume, the math isn't close. KW typically runs a 70/30 split, which, after the 6% royalty fee, functions closer to 64/36, with caps running $21K-$30K depending on the market center. eXp runs 80/20 with a flat $16,000 cap and no franchise fee at all.
That gap compounds fast once you're doing more than a handful of deals a year. I put together the full numbers-first comparison, splits, caps, fees, revenue share vs. profit share, side by side, no recruiting pitch attached: eXp Realty vs. Keller Williams in DFW: A Numbers-First Comparison
If you're weighing a move yourself, run your actual production through both models before deciding. The percentages only tell half the story.
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