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The FIVE Appeals of Your House 

By
Home Stager

The FIVE Appeals of Your House 

 

When you decide to sell your home, you’ll make every effort to prepare your home so that it APPEALS to the widest range of buyers who will walk through your door. 

So, what does that mean? Is it clean? It has new appliances??  Is it in a good neighborhood?

 

There are FIVE “Appeals” of your home…

 

Location APPEAL: Your home could be close to schools, to work, to many amenities. The appeal of your location will be different for everyone. It is also something over which you have no control.

 

Curb APPEAL: Buyers will be making up their minds as they approach your house. Drive through your area and take a look at your competition.  Are your shrubs trimmed? Do your sidewalks need pressure washing? Are there inviting flowers to welcome someone at the front door? You want your buyers wanting to like your property before they even set foot inside the door. 

 

Condition APPEAL: This is where you’ll have the opportunity to insure the investment you have in your house. The perceived value of your house is greatly impacted by its condition. 


Buyers have calculators in their heads as they walk from room to room. New Paint? Put that in the “This is going to cost me column!”  Appliances need to be replaced…cracks in the tile…worn carpeting…these all add up in the eyes of the buyer. 

 

 

 

Interior APPEAL: This is where you help buyers see all of the possibilities your house has to offer.  You do that by editing your extras and showing off the focal point of each room. 

 

Price APPEAL:  A well-priced home that reflects its location, condition, and livability is a winner. One of the smartest decisions you can make is to work with the best local real estate agent you can find.



How APPEALING is your home? 





Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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Comments(18)

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Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Kathy, great breakdown of the five appeals. You are spot on—buyers really do have those calculators running in their heads the moment they walk through the door!

Jul 09, 2026 04:48 AM
Kathy Streib

Gwen Fowler SC Lakes & Mountains 864-710-4518 can"t you just see it...a person with a calculator over their head!!!   But it's true...we all do. 

Jul 09, 2026 05:51 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Kathy. Great advice sellers should evaluate when thinking of selling. Then items that they can cure before listing should be considered. A before and after comparison. If the cost brings a huge return compared to cost, do it! If you have a disaster in a great location, perhaps pricing as a teardown provides the greatest return. Remember, tie is money. Enjoy your day. 

Jul 09, 2026 04:49 AM
Kathy Streib

Wayne Martin I finally got to see one of my favorite homes.  I was called in for a consultation. It was immaculate, well staged, clean, everything you'd want. BUT...the location...next to Military Trail. You know how busy that street is.     I did suggest planting a lot of tall trees and bushes along the fence. 

Jul 09, 2026 05:56 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Good morning and yes indeed. The more a home appeals to buyers, the faster it will sell and the more money the buyer will receive.

Jul 09, 2026 04:49 AM
Kathy Streib

Thank you Kat Palmiotti We always talk about price and "decluttering" but there's more to it. 

Jul 09, 2026 06:00 PM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Good morning, Kathy.
I like how you peeled back the layers of what really creates a home's appeal. Curb appeal may get buyers to stop, but it's the four layers that ultimately convince them to make an offer.

Jul 09, 2026 04:56 AM
Kathy Streib

Carol Williams Thank you. I probably could add Livability APPEAL.

Jul 09, 2026 06:01 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Kathy. Loved your approach! Great post!

PS my home is very appealing... except for the price as it's not on the market! :)

Jul 09, 2026 05:12 AM
Kathy Streib

I know Nina Hollander, Broker That's your forever home!!!!  

Jul 09, 2026 06:02 PM
Roy Kelley
Retired - Gaithersburg, MD

Good Thursday morning, Kathy. These are good reminders to share with home sellers.

Jul 09, 2026 05:16 AM
Kathy Streib

Roy Kelley Thank you. Hello to Chef Dolores. 

Jul 09, 2026 06:04 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is such a nice graphic!  If a home has all five appeals, people will be fighting over it, and it will always sell for more than market value!

Jul 09, 2026 05:36 AM
Kathy Streib

Brian England Well, wouldn't that be nice!!!   Thank you...it was fun creating the graphic. 

Jul 09, 2026 06:05 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson - Plainview, NY
We List/Sell Long Island Real Estate Successfully!

Kathy, Price gets buyers through the door. Condition earns their confidence and appearance helps them fall for it.

Jul 09, 2026 06:36 AM
Kathy Streib

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 That's it in a nutshell.  Condition has to support the price. 

Jul 09, 2026 06:07 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

So many people forget about curb appeal. I really think it all starts with that first impression, but if you get them inside, the other stuff better be right as well!

Jul 09, 2026 06:42 AM
Kathy Streib

Jeffrey DiMuria 321.223.6253 Waves Realty  Once when we were househunting, the curb appeal was so bad, Larry didn't want to go in. 

Jul 09, 2026 06:08 PM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

Great analogy using the appeal process, and it is a process. Each either adds or detracts from the final sum.

Jul 09, 2026 06:49 AM
Kathy Streib

Nick Vandekar, 610-203-4543 Thank you.  They all add up. We looked at a home once. The curb appeal and neighborhood were great. The interior was clean and uncluttered but the owners had "made it their own" with the rooms so it was a big NO for us.

Jul 09, 2026 06:13 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

My home is quite appealing, if I do say so myself. HaHa

It won't be on the market any time soon though.

Jul 09, 2026 09:25 AM
Kathy Streib

Sharon Tara I wouldn't think so!!!  LOL Besides, whe you get tired of it, you can head for the camper. 

Jul 09, 2026 06:16 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Kathy I agree that all five pretty much cover the biggies.

Jul 09, 2026 09:51 AM
Kathy Streib

George Souto    It's all about the complete package!  That's what buyers want. 

Jul 09, 2026 06:20 PM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner

Good afternoon Kathy Streib selling a house has to have curb appeal, the first photo is the first impression buyers see in order to keep on looking. It is similar to dating:)

Jul 09, 2026 11:46 AM
Kathy Streib

Katina Hargrove 352-551-0308 you're so right...it's like a first date.   You rarely get a second chance.

Jul 09, 2026 06:21 PM
John Pusa
Glendale, CA

Hello Kathy Streib these are very valuable the right list of appeals for a house.

Jul 09, 2026 02:41 PM
Kathy Streib

Thank you John Pusa These make a difference.

Jul 09, 2026 06:23 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Kathy Streib  You are a very wise woman . You have all the bases covered 

Jul 09, 2026 03:15 PM
Kathy Streib

Thank you Hannah Williams You're sweet.

Jul 09, 2026 06:24 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Kathy:

Such clever and easy to understand advice for sellers who want to make the most of their home sale.

Jeff

Jul 09, 2026 03:24 PM
Kathy Streib

Jeff Dowler, CRS  Thank you!!!!   If you want to maximize the investment in your home, you need to consider all of these. 

Jul 09, 2026 06:25 PM
Dorie Dillard Austin TX
Coldwell Banker Apex Realtors, LLC ~ 512.750.6899 - Austin, TX
Educating. Encouraging. Serving.

Good evening Kathy,

These 5 appeals are essential to take notice of if you are thinking of getting your home on the market. It all starts with curb appeal! First impression matters, you have about 30 seconds to capture their attention!

Jul 09, 2026 06:25 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Kathy Streib 

This is so clever and such a cute way to make your point.

                                           

Jul 11, 2026 07:06 AM