Should you wait for the market to bottom out? Is it a Good Time to Buy Now?
Many local buyers across the Peninsula are sitting on the sidelines right now, wondering if now is a good time to buy a house in Pacifica or if they should wait for the broader housing market to hit rock bottom. Whether you are searching for a home in the coastal hills, looking at family neighborhoods in Daly City, San Bruno, and Colma, or exploring the unique markets of Brisbane and South San Francisco—the celebrated capital of Genentech and the birthplace of biotechnology—the temptation to time the market perfectly is completely understandable. However, trying to catch the exact bottom of the real estate market is a risky strategy that often ends up costing buyers significantly more in the long run.
The Problem with Timing the Market
The fundamental issue with trying to catch the absolute bottom of the market is a simple reality: real estate data operates on a delay. You only know that the market has bottomed out once it is already over and prices start going up again.

When local North Peninsula market reports confirm that prices have bottomed out, savvy buyers have already bought up the best housing inventory. The area sees a rapid return of competition and prices quickly bounce back, from the commuter hubs of San Bruno and Daly City to the residential neighborhoods near South San Francisco’s massive biotech campus. Waiting for a perfect signal usually means missing the buying window entirely.
Marry the house. Date the Rate
When evaluating local housing market trends, remember that your real estate purchase consists of two distinct components: the purchase price and your mortgage interest rate.
- The Purchase Price is Permanent: You cannot change the price you paid for your home after you close escrow. Securing a property at a reasonable price in a less competitive environment is a permanent financial win.
- Interest Rates Are Temporary: Mortgage rates are cyclical. If you purchase a property now in Colma, Brisbane, or Pacifica and interest rates drop in a year or two, you can easily refinance into a lower monthly payment.
You can change your loan structure later, but you can never rewrite history to get a lower purchase price once local demand heats up again.
The Cost of Sidelined Competition
What happens when everyone collectively realizes the market has bottomed? Every buyer who was waiting jumps back into the local market simultaneously.
You had leverage to negotiate in a slower environment overnight, and that's gone. Instead, we’re seeing multiple-offer situations, waived contingencies, and heated bidding wars that push the ultimate sale well above the recent “bottom.” The fierce competition among buyers will rapidly wipe out the small savings you hoped to get from waiting.
Your Best Market Window
The best time to buy real estate is not when you try to outsmart the economic data, but when it fits your own financial needs and objectives. Your market bottom is a home that fits your budget and has a monthly payment that you can afford and feel comfortable with.
Looking to see what’s on the market right now or how the housing market is doing in Pacifica, Daly City, San Bruno, Colma, Brisbane or South San Francisco? Call us today to discuss local sales figures and plan your next move.
Did You Know? South San Francisco isn't just a neighbor to Daly City, Brisbane, Pacifica, and San Bruno. South City is known worldwide as the birthplace of biotechnology and the capital of Genentech. This huge economic engine makes the North Peninsula housing market strangely resilient.

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