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Shaking my head...

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Services for Real Estate Pros with Marte Cliff Copywriting

How NOT to follow up. 

Over the past week or so I've received 3 unsolicited emails from someone who wants to make changes to my website. Yes, it needs help, and I'm working on it. 

But... The first two told me I need help and offered to send me an outline or something... 

I wasn't interested, so I deleted those emails. 

Today I got this one: 

Hello,
 
I am still waiting for your reply
 
Thanks,
 
No name, but she did include copies of her previous emails. 
 
I'd write back and tell her that scolding people you want to turn into customers is not a smart plan, but ... nah. She'll either figure it out or not.
 
I'll just shake my head and hit delete.

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Adam Feinberg
Howard Hanna Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

I have a website for my podcast (only for my podcast). It's a nice to have site- but not a need to have site since the podcast platforms offer sufficient support. The sheer number of unsolicited emails to improve my website I receive are insane. It's literally just shy of 100% of the emails I receive for that email address.

Jul 13, 2026 02:12 PM
Marte Cliff

Adam Feinberg I guess we can't complain - it's their time they're wasting! 

Jul 13, 2026 09:10 PM
Lise Howe
RLAH RE LLC - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I had to laugh at "I'm still waiting for your reply." That's probably one of the quickest ways to make someone hit delete. Building relationships works much better than guilt.

Jul 13, 2026 03:01 PM
Marte Cliff

Lise Howe - my sentiments exactly! 

Jul 13, 2026 09:11 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I get these emails along with the "I'm still waiting" emails. Sending that second or third email does NOT make me want to respond!

Jul 13, 2026 03:47 PM
Marte Cliff

Kat Palmiotti Are you ever tempted to write them back and tell them so? Or to tell them to get lost?

Jul 13, 2026 09:11 PM
Kat Palmiotti

Marte Cliff - yes I have been tempted but then figured why spend the time doing so? I highly doubt it would matter.

Jul 14, 2026 04:34 AM
Dr. Paula McDonald
Sand 'n Sea Properties - Galveston, TX
Galveston, TX 936-203-0279

Yep, I feel the same way about those obsolete messages. Delete, delete, delete.

Jul 13, 2026 06:39 PM
Marte Cliff

Dr. Paula McDonald The only thing that's really annoying is that sometimes my email system sends them to the junk folder, so I have to wade through them. I've found real mail in the junk too many times to just delete the whole thing every day. 

Jul 13, 2026 09:13 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Hi Marte. We all experience this. What "they" need to do is "CHANGE" their marketing philosophy. Jeff

Jul 13, 2026 08:04 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI I wonder if these tactics ever win them even one customer? Guess I'll never know! 

Jul 13, 2026 09:14 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Good morning, Marte... I get those all the time, along with the ones that promise me it's their last attempt to reach me (ha!). I just mark as junk and delete.

Jul 14, 2026 04:53 AM
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP
Big Block Team @ LPT Realty 858.232.8722 - San Diego, CA
Coastal San Diego, Veteran's & Retirees Services

Totally agree Marte Cliff I get 2-3 per morning, I delete & spam block all of them.
I assume most are scams or at the very least poorly written introductions and follow ups that do not reflect well on the sender who's supposed to be an expert 😏😂 

Jul 20, 2026 06:38 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Wednesday morning, Marte. Thank you very much for sharing this experience.

Have an outstanding week.

Aug 05, 2026 07:16 AM
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