"You never get a second chance to make a first impression". Will Rogers
If you're a real estate professional, much of your success depends on your ability to master that first impression, and that first impression comes in many forms.
Our first contact, be it phone, text, email or in person.
Our website.
Our business cards.
Our blog posts and comments.
Our social media posts and comments.
Those impressions can be first and final at the same time.
Over the last week I've watched Facebook posts by two of my friends. Both similar subjects, neither one political in purpose, but both noting the passing of a politician.
You'd have thought by now most people would have learned that celebrating the death of another person is not the way to make a good impression on others. And since most real estate agents are connected to lots more agents, it shouldn't be surprising that other real estate agents are reading those comments.
The reality is if another agent (especially one with a different political bent) wanted to make an issue out of that first impression, they could. Haven't we all heard enough stories of agents "seeking other job opportunities" after their broker found out about something posted?
We can all argue "but I've got freedom of speech rights!!!", and while Uncle Sam is forced to recognize those rights, your broker isn't as restricted. With one click rules in place for brokerage identification, anything any of us posts is subject to how it reflects on the brokerage, so unless you're an independent broker, you have someone to answer to for your "first impressions".
The reality is nothing is truly private at this point. A Members Only post can be copied and shared, as can that private message comment.
A potential client that finds one of your posts is going to form a positive or negative opinion of you before (or if) they ever open a second post to explore further.
In all you do, leave a positive first impression.
And sometimes, that means pushing away the keyboard rather than typing what's between your ears.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz


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