When Your Signature Has Its Own ZIP Code
Here's my silly rant for the day.
If your reply to my text is simply, "Thanks," why do I have to scroll past a life-sized photo of you, your company logo, five phone numbers, three websites, every social media account you've ever joined, a legal disclaimer that could rival the Constitution, and enough information to write your biography?
By the time I finish scrolling and find the actual message, I've forgotten what I was looking for.
It's even worse when I'm driving and get a "New message." Great! Maybe it's a quick yes or no.
Instead, I scroll through, "John Smith... Senior Executive Vice President... Award Winner... Certified This... Accredited That... Office... Cell... Fax... Website... Confidentiality Notice..." Somewhere, buried beneath all of that, is the message: "OK." Really?!!
I appreciate professionalism. I understand why companies use signatures and legal disclaimers. But do they have to appear after every single reply? Even "Thanks" arrives wearing a tuxedo. Here's my thought for the day:
If your signature is longer than your message, your signature is doing all the talking. Sometimes the most thoughtful response is also the shortest.
Just tell me, "Yes."
I'll survive without the autobiography.
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