Gassing up our SUV can be a pricey endeavor, especially since it runs on diesel. If driving a few extra miles will give me a significant price difference on a tank, even when accounting for the fuel used to get there and back, then I'll drive the few extra miles. Fuel is a commodity. I don't care about brand or any other features, just the price.
On the other hand, I don't look at tacos the same way! There's an entire universe between a Yo Quiero (avoiding naming names) drive through ground beef taco and the coconut fish taco from my favorite food truck (Alley Baby...I WILL name names) or the chicken taco from Mazunte (where the chef lived in Mexico to train and understand local food techniques). I'll happily drive further and pay more for the premium version.
For real estate agents, the challenge is to prevent being lumped in the commodity agent category. With literally 1000s of agents in our market, how do we become the equivalent of the premium taco, someone who offers a special experience?
One clear path to break the commodity cycle is specialization.
Real estate offers many specialties.
Go down the residential path or commercial?
Traveling down the residential path, you can specialize by VERY specific locations, VERY specific types of houses, houses with VERY specific features, etc.
What type of client do you REALLY want to work with?
What do they need to be attracted to select YOU as their agent?
What is missing from the market?
What is under represented?
Run those through the selection filters.
Is there sufficient financial return for your time and effort?
Are there enough clients to keep your car filled with gas?
Do you need special tools, or just special knowledge?
How long will it take you to build up the expertise and enough web presence to be found?
Answer the questions, review your results and determine what opportunities in your local market make sense for you, then implement your plan.
In time, you can get used to hearing "I found you EVERYWHERE" when the potential clients you want reach out to you. Pull marketing rocks!
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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