Last week I attended a Texas REALTORS® board meeting, and we heard from our legal team regarding the most common topics/complaints they receive on a regular basis. They said without hesitation that they hear more issues with Articles 1, 12, & 15.
Let's take a look at what these articles represent:
ARTICLE 1 - DUTIES TO CLIENTS & CUSTOMERS
A REALTOR®'s primary duty is to protect and promote the best interests of their client, while still treating everyone involved in the transaction honestly and fairly. This means putting the client's interests first, maintaining confidentiality, providing competent service, and exercising loyalty throughout the transaction.
Bottom Line: Client first. Honest with everyone. While this seems like it should be a non-issue and a level of professionalism that every REALTOR® follows, sadly it is not.
ARTICLE 12 - TELL THE TRUTH
REALTORS® must be honest and truthful in all advertising, marketing, and communications. All representations should present a true picture of the property, the services offered, and the REALTOR®'s identity as a real estate professional. Misleading advertising, deceptive social media posts, or false claims violate this Article.
Bottom Line: Be truthful in everything you say and advertise. Again, this one should be a no-brainer.
ARTICLE 15 - RESPECT FELLOW REALTORS®
REALTORS® must not knowingly or recklessly make false or misleading statements about another real estate professional, their business, or their business practices. Ethical disagreements should be handled through proper channels—not through gossip, rumors, or disparaging comments. This applies to conversations, emails, social media, and other communications.
Bottom Line: Compete fairly. Never spread false or misleading information about another REALTOR®. This is the one that is so difficult and creates the most unfortunate issues between agents. This article is a reminder to be MINDFUL of the things we say about another agent. Is it true? Is it important to share?
In my 2+ decades of being in this business, I have been involved with a few Article 15 complaints. It was not fun, but were entirely necessary. We all have reputations and livelihoods at stake.
Bottom, bottom lines:
- PUT YOUR CLIENT FIRST
- TELL THE TRUTH
- TREAT OTHER PROFESSIONALS WITH RESPECT
It's always a good idea to review our professional Code of Ethics from time to time. Let's all play nice in the sandbox. LIV2DAY!
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