"Using Trulia for Your Business" - One More Hook in the Water

Real Estate Agent with Fathom Realty West Sound WA State 52404

I love the way that information is shared across various social networks and Web 2.0 apps nowadays!

I just read a post by Matthew Gosselin (market savvy author of "My Blue Goose"), who passed the viral baton through a teaser post to Rudy Bachraty's Trulia blog, who, in turn, highligths a great way that the 'Uncommon Agent' Mike Lefebvre uses Trulia Pro and video.

As you may recall, Mike was the winner of our 2008 Video Contest.

There seems to be some mixed opinions on the value of utilizing sites like Trulia for promoting your listings. According to some blogsites, they've just run off with your wife, or made your daughter pregnant. While for others, they're the best thing since sliced bread.

Regardless of where you stand, I think it's awesome to watch how top agents make the best use of the technologies that are available today, and incorporate them into their business plan.

Posted by

Follow KitsapAgent on TwitterFriend Rich Jacobson on FacebookJoin Rich Jacobson's LinkedIn NetworkSubcribe to Rich Jacobson's YouTube ChannelListen to My Sweet Tunes on Last.fm


Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Active Rain Newbies
The Art Of Marketing You
Social Media Marketing
Web 2.0
Social Networks
rudy bachraty
mike lefebvre
trulia pro

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Alan 'AJ' Nisen California Contra Costa Mortgage Officer
A Large Bank in America - Lafayette, CA

Rich, I have seen this video before.  Some excellent stuff using low end technology.  Brad had a post a while ago about being comfortable in front of a Video camera.  Mike really engages the viewer.  AJ

Jul 15, 2008 07:59 AM #1
April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Thanks for a great post Rich, I hadn't seen Mike's video.  It is really original!

Jul 15, 2008 08:04 AM #2
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

I know one thing...Mike's videos are priceless!  He is at the top of his game when it comes to videos!

Jul 15, 2008 08:20 AM #3
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Rich I thought AR was the next best thing to sliced bread......so why use Trulia...... LOL :)

Jul 15, 2008 08:23 AM #4
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Kathy:  The mantra goes "The more hooks you put into the water, the greater your chances of catching the fish!"....with all of these Web 2.0 apps/tools at our disposal, many of them FREE, it doesn't make sense not to take advantage of them....

Jul 15, 2008 08:34 AM #5
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Rich, I'm working with a buyer right now from England who is looking to purchase a vacation home near Disney. He's looking in the 700k range which is very very rare for me. Well actually it's more than rare since my highest sale in 14 years was $470,000!! He contacted me from Trulia!! Not off of a listing but from answering a few questions for others. He read my answers, liked my style and contacted me.

So yes it does work.   

Jul 15, 2008 09:28 AM #6
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Bryant: So what yer tellin' me, is that Trulia isn't the Anti-Christ? And what, prey tell, did you pay Trulia for the privilege of answering a few questions???

Jul 15, 2008 10:12 AM #7
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Nada, zippo, nilch, nutin'. The funny thing Rich is that I've probably answered about 5 questions total since I only answer questions specific to Poinciana. I didn't answer any questions for this particular buyer.

If it were up to me I would prefer trulia didn't exist. But since they do, I'll work it.

Jul 15, 2008 10:53 AM #8
Rudy Bachraty
Director, Communications & Partner Strategies, WellcomeMat - Fort Collins, CO

Thanks for the kind words Rich.

I heard a rumor about web 2.0 tools and communities, "it's not the size of the tool, it's how you use it" :)

It's great to see the "viral baton" being passed around when good things happen to good people. Mike is awesome. Just loved the creative way he used Trulia Pro and video. Having been in a judge in the AR video contest which he won., I knew right away there was something unique about him. My gut feeling was validated when I met with Mike at our Trulia NYC office the day he met with Seth Godin. We grabbed a late lunch and some cerveza and got to know each other on a more personal level. This would never have happened if it wasn't for the AR contest and for MIke being so proactive with his markleting. I still have  a video we shot sitting in the can.....I'll get it live one day.....promise....

Keep on keeping on all!


Social Media Guru at Trulia

Jul 15, 2008 12:54 PM #9
Jeff Thornton
Jeff Thornton ABR CRB CRS CSP e-Pro GRI - Lansing, MI

I set up a profile and started using Trulia about the same time I started on Active Rain, but I stopped working on it.  It is hard to find the time to everything and I liked Active Rain better

Jul 15, 2008 01:00 PM #10
Mike Lefebvre
Hallmark Sotheby's International Realty - Medfield, MA

Just to be perfectly clear with everyone here...

The actual video that Rudy has of us is "sitting in the can", meaning it's still sitting, un-edited, on his camera. He has absolutely no footage whatsoever of the two of us relaxing in the bathroom.

Just needed to clear that up.

Thanks Rich! You guys were big supporters (and instigators) of this video from Day 1. I am thrilled to see that it continues to have legs, and I am STILL getting positive feedback from people who haven't seen it yet. What will I follow this one up with????

Thanks to all ya'll!

Jul 15, 2008 01:18 PM #11
Tom Burris
NMLS# 335055 - Baton Rouge, LA
Texas/Louisiana Mortgage Pro - 13 YRS Experience

I'm having trouble keeping up with all of my hooks in the water.... they all need fresh bait and I don't have the time.


Jul 15, 2008 05:48 PM #12
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Rich - I loved that video when I saw it (and still do).

I have answered a few Trulia questions, not too many for Mesquite especially, but I get the Las Vegas ones and am qualified to answer a few.

I received an email from a guy looking for a loan - I referred him to Jeff Belonger, and a call from a guy who liked my attitude and wanted me to list his house in Vegas.

Yeah, I am paying attention to Trulia.

Jul 15, 2008 06:14 PM #13
Elaine Reese, REALTOR® in central Ohio
Real Living HER, Powell Ohio - Powell, OH

A couple months ago someone (who I didn't know) answered a Trulia question and in their answer suggested the person should visit such & such site for more information. The site link they gave in their answer was to one of my WP blog's posts. So every couple weeks, I see that Trulia link come in as a referrer link. Go Figure!

Jul 16, 2008 07:02 AM #14
Billnulls Blog Florida Realty Professional
Charles Rutenberg Realty - Clearwater, FL

Thanks for the information!!!! The more we get out there the better! You guys are great with providing useful information!!!!

Jul 28, 2008 05:32 AM #15
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Rich Jacobson

Your Kitsap County WA Real Estate Broker
Ask me a question
Spam prevention

Additional Information