As Titus has recognized, not everything in the friendly skies is friendly. For that matter not all skies are friendly (just thinking about the bad weather in the news this past weekend).
I think United Airlines slogan was, and again now, brilliant. Who doesn't like friendly? Of course it only takes one employee to make us sigh and say "yeah, right".
Regretfully the same applies to any employer, industry, service, or person. Double jeopardy enters in when you advertise "Fast and Friendly Service".
Our occupation is wrought with peril in this regard. Not only do we need to be at the top of our game when we meet a prospect, we also need to be very careful through the entire transaction.
Just like that one eagle in the sky makes for a very unfriendly sky for Titus, one bad player in our business can make the entire industry something to avoid for an otherwise potential client.
This is a good place to end this post BUT I want to add one more thought: On initial contact with a potential first time home buyer everything goes smashingly well. You both leave walking on air. You send the client to a lender you hope to start a business relationship with but you do NOT know him/her well. Said lender ends up treating your client like an eagle pouncing on a guinea pig. How do you think this is going to end... you recommended the lender!
Be careful who you recommend. This holds true not only for your recommendation of lender but also home inspector, insurance person, contractor, cleaner, yard service, etc, etc.
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