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Boomers May Not Outnumber Every Other Generation—But We DO Dominate Real Estate!

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Real Estate Agent with Savvy + Company (704) 491-3310 228209

Boomers May Not Outnumber Every Other Generation—But We DO Dominate Real Estate!

 

Kathy Streib’s recent post reminded me why I steer clear of “Senior Day” at the grocery store—it always seems to be the busiest shopping day of the week in Charlotte! One look at those crowded aisles and checkout lines, could easily convince you that Baby Boomers outnumber everyone else in America. Naturally, that sent me searching for the actual numbers!

I recently heard that, for the first time in history, Baby Boomers outnumber every other generation in the United States. It certainly sounded believable—we are called the Baby Boom generation, after all!

But it isn’t quite accurate.

Millennials are currently the largest living generation in the United States, with approximately 74 million people. Baby Boomers—those born between 1946 and 1964—number roughly 64 million. We are also slightly outnumbered nationally by Generation X.

But before my fellow Boomers surrender the crown, there is another statistic worth celebrating: Baby Boomers currently dominate the housing market.

According to the National Association of REALTORS® 2026 Generational Trends report, Boomers accounted for:

  • 42% of recent home buyers, the largest share of any generation
  • 55% of recent home sellers, also the largest share

Why? Many Boomers have accumulated substantial home equity, they are less dependent on mortgage financing and they have greater flexibility to make their next move. Some are downsizing, some are relocating and others are purchasing homes that better suit the way they want to live now.

And, according to the Federal Reserve’s latest data, Boomers—born from 1946 through 1964—held approximately:

  • 51.6% of total U.S. household wealth
  • That's roughly $85 trillion
  • Gen X holds about 26%
  • Millennials and Gen Z combined hold about 11%
  • The Silent Generation and older households held the remainder

That means Boomers control slightly more than half of America’s household wealth, despite representing far less than half the population. Much of it is held in home equity, retirement accounts, stocks and privately owned businesses.

So, no, we don’t out-populate every other generation. But when it comes to finance & real estate, Boomers remain an extraordinarily powerful force—and we aren’t quietly fading into the background anytime soon either!

Comments(13)

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Patricia Feager
Appraisal Review Board, Denton County, TX - Flower Mound, TX
Licensed to April 2027

Debe Maxwell, CRS - Great post! Although, I don't ever remember having Senior Days in Flower Mound, I do know for certain, that there are large groups of seniors still going to school. With the exception of a few Summer Interns, the rest of the people on the County Appraisal Review Board are all seniors with sharp mind! 

Senior Power can certainly improve with age! I really enjoyed reading your blog post today!!!

Aug 29, 2026 12:00 PM
Debe Maxwell, CRS

Oh, that's interesting, Patricia Feager! Several grocers featured 'senior day' weekly before the pandemic. Then it became a much bigger thing during the pandemic to protect seniors as much as possible. More grocers have senior day now than ever before. 

I absolutely love that your appraisal Board is 100% seniors! And I'm thrilled that you are enjoying your time doing this 'retirement' work.

Aug 29, 2026 12:20 PM
Lawrence & Sheila Agranoff
Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson - Plainview, NY
Listing & Selling Long Island Real Estate

Interesting Debe, I knew Boomers were a big part of the real estate market, but I didn’t realize the numbers were that high. Definitely not fading into the background anytime soon!

Aug 29, 2026 01:17 PM
Debe Maxwell, CRS

I didn't either, Lawrence & Sheila Agranoff! I thought we outnumbered the other generations but, evidently only in wealth and real estate!

Aug 29, 2026 07:07 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Debe we were also blessed with being able to purchase our first homes when prices were affordable.

Aug 29, 2026 01:35 PM
Debe Maxwell, CRS

And that truly is what helps build generational wealth, George Souto. I will say that I have sold homes to very young individuals and couples whose home cost them more than my home NOW!! It's crazy how much some of these 'younguns' earn!

Aug 29, 2026 07:13 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Debe- thank you for the mention!   If you want to see a lot of Boomers and their impact on the community, go to South FL!   When we moved there, I'd never seen so many Early Bird Dinner specials and Happy Hour Appetizers. LOL   What's interesting is that I read a few years ago that the younger generations caught on!  They realized they could get their drinks and appetizers at half price and it was healthier to eat earlier. 

I think there are more Boomers because we're taking better care of our health!

Aug 29, 2026 01:41 PM
Debe Maxwell, CRS

Oh my gosh, we joke about that all the time, Kathy Streib! We love early dinners and getting home before dark to feed the herd--and it's healthier. The other night, we took my Dad out for dinner. We arrived at the restaurant at 5PM. It was PACKED and there were people that were put out with us for taking so long to get to our table! 

Funny sidebar--the hostess asked me how many as I was the first to arrive to the hostess stand. I said, "A table for 3 Crips Please!" The girls behind the counter first looked up at me, then laughed! Of course, I'm in my bootie, Dad with his walker and Ray in his chair--it was hysterical!

Aug 29, 2026 07:16 PM
Kathy Streib

I just read your comment and I am on the floor laughing so hard. I could just see you with your leg, Ray in the Ray-mobile, and your dad with his walker!!!  I have a ton of "walker" stories.

Sep 04, 2026 05:32 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Debe Maxwell, CRS hi Debe... I don't expect this to change any time soon. We Boomers also have the most wealth, in general, of any generation, controlling over 50% of household wealth in the USA. 

Aug 29, 2026 03:13 PM
Debe Maxwell, CRS

So true, Nina Hollander, Broker! We had a discussion with our oldest and his wife today about finances. They are very good with their finances but, they do a LOT of convenience buying--restaurant delivery, etc. I am certain they will build more wealth than we have but, I need them to start thinking that way. Aging isn't for the faint of heart when it comes to costs for retirement homes, medical treatment and long-term care! 

Aug 29, 2026 07:19 PM
Gloria Todor
Premier Property Sales & Rentals - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Debe, Very interesting stats.  I thought Boomers were more on the decline, but since many are downsizing, it makes sense that it is reflected in selling and buying numbers.  Thanks.

Aug 29, 2026 06:21 PM
Debe Maxwell, CRS

That's right, Gloria Todor! I served 3 retirees this year alone--all moved to retirement facilities (independent living). It's such a challenge for them because they worry about 'leaving' things behind and losing memories in the process. Thank goodness there are wonderful senior 'mover' specialists locally who are SO good at holding hands through this process.

Aug 29, 2026 07:22 PM
Kat Palmiotti
Kalispell, MT
Retired from real estate; active in life!

That's interesting but not surprising! Those who bought homes years ago have (usually) significantly increased their equity. 

Aug 30, 2026 04:50 AM
Debe Maxwell, CRS

Oh, for sure! Housing has always been a solid investment, especially recently. Many doubled in the five years post-Covid, Kat Palmiotti! 

Sep 05, 2026 07:08 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Beyond real estate, baby boomers do dominate the professional fields respective to work ethic in my humble opinion. 

Aug 31, 2026 07:30 AM
Debe Maxwell, CRS

Oh, I totally agree that work ethic is our feather in our caps, Leanne Smith! My sons may disagree but, I think they are the 'odd' ones in their generation!

Sep 05, 2026 07:09 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Debe, for this interesting report.

I am a member of the Silent Generation. Many in my category are downsizing and too many are heading for care facilities.

Sep 01, 2026 06:49 AM
Debe Maxwell, CRS

And, we will always remember the Silent Generation as the best, Roy Kelley! Your comment reminded me that my Dad (who is 90) has been 'thinking' about going to a retirement complex (no attendant, nurse, etc...just a place to live and play with other people his age to keep his mind exercised). It's a tough choice but, It's so much better than sitting in a home alone.  

Sep 05, 2026 07:12 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Sep 05, 2026 06:48 PM
Debe Maxwell, CRS

Oh, thank you so much, Kathy Streib! I so appreciate your featuring my post. 😘

Sep 05, 2026 07:13 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Debe. The baby boomers are the generation that benefited from appreciation and amortization so it is not surprising we control the wealth. And, since we are now living longer it is unlikely we will surrender the crown soon. Enjoy your day.

Sep 06, 2026 05:11 AM
Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP
Big Block Team @ LPT Realty 858.232.8722 - San Diego, CA
Coastal San Diego, Veterans & Retirees Services

Debe Maxwell, CRS this ia a great summary of today's market facts. It mirrors what I've been trained on: as a Buffini & Company member, Brian Buffini has kept this fact in front of us all year so we can focus our marketing accordingly.

As a Gen Xer raised by Baby Boomers and members of the Greatest Generation, I feel especially well-equipped to serve today’s Boomer-dominated real estate market. I understand how they communicate, what they value, and the level of service and relationship they expect.

That life experience gives those of us from Gen X a natural advantage that younger generations simply haven’t had the time to develop yet.

Sep 06, 2026 07:50 AM
Dorie Dillard Austin TX
Coldwell Banker Apex Realtors, LLC ~ 512.750.6899 - Austin, TX
Educating. Encouraging. Serving.

Good morning Debe Maxwell, CRS ,

Not sure how I missed this post so was glad Kathy Streib featured your post in her Sunday Series. I really did not realize the numbers were that high for baby boomers in the real estate market! I believe the 55% of sellers as baby boomers because last year 95% of my sellers were baby boomers! It only stands to reason if they are selling many are buying something thus the 42% of buyers are baby boomers. Very interesting stats, being top in wealth and real estate is a good place for us to be as baby boomers. 

Sep 06, 2026 09:30 AM