AI Wonāt Replace Great REALTORSĀ®
for the Same Reason It Wonāt Replace Great Parents
AI will not replace all real estate agents. It will replace real estate agents who refuse to adopt it. I watched personal computers transform real estate in the 1990s, and frankly, they flummoxed plenty of the old guard. And that is not an age comment. Itās a mindset comment. Some (including my own mother) couldn't handle the MLS being online vs. a book you had to wait for delivery of each week. That's be like arguing for a phone book over a Google search. It was the end of many careers as a result.
Having years under your belt in real estate is an enormous advantage if you continue to grow, learn, and evolve. Experience becomes a liability only when someone spends 25 years simply repeating Year One.
I have been coached and train every year since 1999. I have never wanted to be exactly the same agent this year that I was last year. And next year, I intend to be better than I am today. Thatās a commitment I made to myself and, more importantly, to my clients.
The Core Principles Havenāt Changed...
In Parenting or Real Estate
The fundamental principles of real estate are remarkably durable.
What changes is the technology. The generations we serve. The way people communicate. How they consume information. Where they search. How quickly they expect answers. And increasingly, how they use technology and AI to help make home buying decisions.
I look at real estate a lot like parenting.
As a Dad and an Uncle, Iāve watched the habits of kids change, playing inside more than outside. I see the toys change. The TV shows change. The gadgets definitely change. Sometimes theyāre even old ideas repackaged and sold back to us as something revolutionary.
Even education looks very different today than it did when I was a kid.
But the principles of good parenting havenāt changed.
You still have to care for your kids. Teach them. Guide them. Set boundaries. Build trust. Help them think. And prepare them to become capable, functioning adults who can make good decisions for themselves.
Real estate is much the same.
The tools evolve. The platforms change.
Consumer behavior shifts. Markets remain rollercoaster rides; ever changing.
But trust, competence, character, communication, advocacy, relationships, and doing the right thing for the client remain timeless.
The mistake isnāt respecting the old principles.
The mistake is continuing to use old methods simply because they once worked.
Our value remains in the wisdom earned through years of experience. In an AI world, consumers may be drowning in information, but they will still be starving for wisdom...our wisdom!
There's No APP For What We Do!
So Hereās a Question for Consumers
When youāre interviewing a real estate agent, ask them about AI.
You donāt need a technical explanation. Youāre really listening for their attitude toward change.
Ask:
āHow are you using AI or newer technology in your business?ā
Then ask:
āWhat was the last real estate class, training program, or coaching session you completed?ā
And maybe the most revealing question:
āWhen was it?ā
Years of experience matter. But years of experience combined with continuous education, curiosity, and adaptation matter a whole lot more.
I like knowing my surgeon is familiar with the latest techniques before picking up the scalpel, wouldnāt you?
REALTORSĀ® may not be saving lives.
But we are absolutely helping people make decisions that can change them.
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