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What Does A Buyer Notice First

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Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

What Does a Buyer Notice First? 

We spend a lot of time getting a home ready to sell. Fresh paint. Clean windows. Pretty flowers. Decluttering. Maybe new carpet. Definitely clean bathrooms and a sparkling kitchen. But here's something I've noticed after many years of walking into homes with buyers.

They don't always notice what we expect them to notice.

I've had buyers walk into a beautifully staged living room and head straight for the windows. Another buyer may barely notice the new kitchen because they're looking out the back door to see whether the yard is fenced.

Someone else walks directly to the bookshelves. A cook notices the counter space. A gardener notices the sunlight. A person with a dog notices the door to the yard. Someone who loves entertaining starts counting how many people could sit around the dining room table. And sometimes it's something we could never predict. A beautiful old doorknob. An unusual fireplace. A window seat. The way the afternoon sun comes through a particular window. That's when a house stops being square footage, bedrooms, bathrooms and comparable sales. It becomes somebody's possible home.

As agents, we need all those facts. We need to know the roof's age, the taxes, the heating system, and what comparable properties have sold for.  But we also need to watch the buyer. Where do they stop? What do they touch? What makes them smile? What room do they go back to for a second look?  Sometimes buyers will tell you exactly what they love.  Sometimes they don't have to say a word.

And here's my question: When you're showing a home, what have you noticed buyers notice FIRST?

I'll bet the answers are all over the place.

Posted by

Margaret Rome
HomeRome Realty
Broker/Owner/Realtor®

Baltimore, Maryland


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Comments(6)

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Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Oh, you know I love this and I SO enjoy trying to find their trigger before they do when I'm showing too, Margaret! Today was all about upkeep and deferred maintenance after the first house had basic issues that hadn't been addressed. We discussed what is lying beneath. Every home we saw after that, we even noticed deferred maintenance before we walked in the front door! 

Sep 05, 2026 09:45 PM
Margaret Rome Baltimore 410-530-2400

Debe Maxwell, CRS

We do have to listen for those signals: what they gravitate towards and what they kind of turn up their noses at. And as seasoned agents, we have learned to interpret the small comments- what they gravitate towards, and how to ask questions related just to that one buyer!

Sep 06, 2026 05:29 AM
Ken Semler
ImpresaModular.com - Martinsburg, WV
Nationwide Custom Modular Home Builder

What buyers revisit may be more revealing than what catches their attention first, Margaret Rome Baltimore 410-530-2400. Returning to a window, yard, bookshelf, or dining space often shows where a buyer has begun mentally placing daily life. An observant agent can use those moments to clarify priorities without steering the buyer or overselling the house. I enjoyed this perspective. Have a peaceful Sunday.

Sep 06, 2026 04:23 AM
Margaret Rome Baltimore 410-530-2400

Ken Semler 

And there are different ways for us to listen. When they ask, " Does ' that' stay with the house?" That's not a simple yes/no answer. Ask back if they like 'that.'  The answers are very different. If they like..' let me see if i can get it for you?" If they don't like it..."what would you put there in place of "that.''?

Sep 06, 2026 05:39 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Sunday morning, Margaret. Thanks for sharing some of your observations.

The kitchen would be a high priority for my wife.

Sep 06, 2026 07:01 AM
Margaret Rome Baltimore 410-530-2400

But of course, Chef Delores would check out the kitchen first! Roy Kelley 

Sep 06, 2026 07:13 AM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Margaret before I look for anything specific in a house, the first thing that catches my eye is if the house is open or a cookie cutter design.  Next, I go for the kitchen, followed by the master bedroom to see if there is a master bathroom and walk-in closets.

Sep 06, 2026 09:55 AM
Margaret Rome Baltimore 410-530-2400

So for you, George Souto, it's style first,  then kitchen and bath, closets and bedrooms in that order. And knowing that about buyers is helpful when looking at any home!

Sep 06, 2026 10:31 AM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Hi Margaret,
Sometimes it isn't the house at all they fall in love with, but a location. I know when my husband and I bought our river house, it was more for the yard and location than the house itself. 

Sep 06, 2026 10:58 AM
Margaret Rome Baltimore 410-530-2400

Good point Carol Williams  Those who want and need that specific location will make the house work for them. The house does not need to be perfect if the location is the most important factor.

Sep 06, 2026 06:27 PM
Dorie Dillard Austin TX
Coldwell Banker Apex Realtors, LLC ~ 512.750.6899 - Austin, TX
Educating. Encouraging. Serving.

What a interesting topic your proposed! The answers would be all over the place because each buyer is looking for something different that is important to them. An astute agent knows what to look for and already has an idea because we've discussed what is important to them.

Sep 06, 2026 12:22 PM
Margaret Rome Baltimore 410-530-2400

Dorie Dillard Austin TX 

You make a great point! Understanding what each buyer values is key to finding the right fit. It really helps to have those conversations upfront.

Sep 06, 2026 06:34 PM